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Ideal for ABM Web Strategies
November 17, 2018

Ideal for ABM Web Strategies

Tesia Ray | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

We use Triblio for personalizing web experiences for our target accounts. Our marketing team implements strategies among our top prospect accounts for ABM campaigns to showcase specific items based on industry, geography and the tier of the target account we are looking at targeting. We also use it to let our sales team know when target accounts visit the website, etc. We also use it for our competitor campaigns as well. Triblio addresses the problem of getting a relevant message in front of the right person helping increase conversion rates and more.
  • Intuitive interface that makes it easy for users to use.
  • The experiences for current clients, prospects, and competitors to all be personalized are awesome!
  • The offering of uploading and deploying ABM ads to targets accounts and contacts.
  • Easier to pull reporting and analytics would be nice.
  • More modals or tools for those with minimal HTML experience.
  • Positive impact on our current client accounts for ABM in retaining clients.
  • Extremely helpful with 1-1 ABM campaigns and increasing our conversion rates.
  • The website personalization has helped heavily promote key activities and assets that has driven a large amount of conversion rates leading to closed deals.
None.
Triblio is ideal for ABM programs when you have the correct data in place such as targeted accounts and solid go-to-market strategies. Triblio can produce some quick wins when implementing successfully. Can really help with 1-1 ABM campaigns.

Would not recommend choosing Triblio until your CRM is ready with a defined list of target accounts and your strategies on how you are going to message and target to those account prospects.