Item: TubeMogul (discontinued)
Rating: 9
Author: Verified User

Overall Satisfaction with TubeMogul

Use Cases and Deployment Scope

We are using Tubemogul as our preferred Video DSP. We are using Tubemogul across our department. Tubemogul is an easy to use platform to track our KPIs.Their platform is able to track in real-time how much money we are spending across multiple devices and sites. Their reach and geo-targeting a strength when choosing the best video DSP.

Pros and Cons

Pros

Transparency
Reach
Easy to use platform

Cons

Setting up PMP deals needs to be more seamless
Missing functionality with reporting
Easier view in platform to see which placements have spent

Return on Investment

Great Customer service
Increased awareness
Increased sales in a few markets

Alternatives Considered

Videology

One similar product I have evaluated is Videology. Videology is a demand site platform that provides a technology filter to serve video across screens. I have not yet used this platform for media buying but it seems very user [friendly] with many publisher direct deals linked in their dashboard. I choose to run tubemogul for my campaigns because they have a larger reach and our agency partnership. They also have great customer service, which is important to me.

Likelihood to Recommend

TubeMogul is a great video demand site platform. Transparency is something they do well within the dashboard; you can look for very specific details to see what sites your advertisement is being served on as well as a slew of KPIs to measure your campaign. If you're looking for high quality sites, I would look at another company.

TubeMogul (discontinued) Feature Ratings

Comments

Please log in to join the conversation

Fully Transparent Video DSP with great customer service