Twitter Ads is Great for Local Ads
Updated October 30, 2019
Twitter Ads is Great for Local Ads
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Twitter Ads
Twitter Ads is a great way to be recognized locally for an inexpensive total sum. It is currently utilized in my organization across several different business units - the primary use for it is of course in the marketing department, which utilizes the platform to get reach within a defined neighborhood and generate leads.
Pros
- Campaign templates make it very easy to use
- Several ways to define an audience, based on different parameters
- Ability to retarget audiences
Cons
- Spam accounts could make up a large portion of the impressions received
- Intertwining with content, there is the ability for people to miss your message
- Negative connotation of social media in the "Fake News" era
- Increased leads from people exposed to ads
- Increased brand recognition in areas of a city where we utilize Twitter ads
- Additional touchpoints for existing clients/client interaction
Twitter and Facebook for Business offer a very similar platform for ads for a local advertising option. While Facebook for Business is a bit less expensive than Twitter Ads on a CPM basis, Twitter Ads offers a good conversational platform - instead of appearing as a Business post, a Twitter ad can easily fit within the feed of content a user follows.
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