TrustRadius
Twitter Ads is Great for Local Ads
https://www.trustradius.com/social-media-advertisingTwitter AdsUnspecified7.1105101
Matthew Bernstein profile photo
February 28, 2018

Twitter Ads is Great for Local Ads

Score 6 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Twitter Ads

Twitter Ads is a great way to be recognized locally for an inexpensive total sum. It is currently utilized in my organization across several different business units - the primary use for it is of course in the marketing department, which utilizes the platform to get reach within a defined neighborhood and generate leads.
  • Campaign templates make it very easy to use
  • Several ways to define an audience, based on different parameters
  • Ability to retarget audiences
  • Spam accounts could make up a large portion of the impressions received
  • Intertwining with content, there is the ability for people to miss your message
  • Negative connotation of social media in the "Fake News" era
  • Increased leads from people exposed to ads
  • Increased brand recognition in areas of a city where we utilize Twitter ads
  • Additional touchpoints for existing clients/client interaction
Twitter and Facebook for Business offer a very similar platform for ads for a local advertising option. While Facebook for Business is a bit less expensive than Twitter Ads on a CPM basis, Twitter Ads offers a good conversational platform - instead of appearing as a Business post, a Twitter ad can easily fit within the feed of content a user follows.
Twitter ads is very good for a local business looking to promote itself locally. The scenarios where Twitter ads make the most sense is when a business with a storefront or multiple locations is looking to drive traffic into said locations. Twitter can offer an inexpensive platform to reach local consumers.