Twitter Ads for B2B and B2C advertising
Tegan Jenner | TrustRadius Reviewer
Updated October 11, 2019

Twitter Ads for B2B and B2C advertising

Score 4 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Twitter Ads

Twitter Ads is used by the media and reporting sectors of our company. We use it to advertise B2B and B2C ads for our clients, using against traffic objectives to drive traffic to our client's product sites. We implement Twitter Ads on behalf of the clients, and manage the performance and budgets within the tool. We also coordinate directly with a Twitter rep to set up IOs to use Twitter Ads.
  • Easy data export. I work with data to report on performance, and having a convenient exporting system is really important to me.
  • Clean Design
  • Nice Visuals
  • It would be nice if it was easier to set up funding sources (IOs) for Twitter Ads. Having to reach out to a Twitter rep to set this up every time is cumbersome, and with several of our clients, run dates for each funding source often change.
  • Having additional advanced filter and search features (similar to Facebook Ads Manager) would be helpful. Filtering down to only certain campaigns, targets and ads would be helpful.
  • Being able to preview the Twitter Ad within the Ad experience, without having a separate pop up window would be nice. Again, this would be similar to Facebook Ads Manager.
  • Twitter Ads was able to drive large site traffic levels at low cost.
  • Twitter is able to drive impressions at extremely low CPMs compared to other social channels
Twitter Ads is decent at showing its own data, but there aren't really any visualizations within the platform that would be directly pulled and sent to a client. Any data or performance from Twitter Ads would need to be pulled, cleaned up and transformed into a more client-friendly version. Google Analytics and Google Data Studio offer more client-friendly visualizations for showing performance.
Twitter has a decent B2B set of targeting, and being able to target based on profile descriptions has been helpful. Running ads on Twitter is often underrated, but since the CPMs and CPCs driven by Twitter are usually very efficient, it's a hard platform to rule out. Twitter, versus another B2B platform like LinkedIn, is much more cost efficient to run ads on, while still being able to reach a Professional audience. For Consumer ads, Twitter is also a viable option, but I personally have more experience using Twitter Ads for B2B ads.