Overall Satisfaction with Twitter Ads
We run advertising on a variety of social platforms depending on needs and best fit. Twitter is a real-time networking platform that allows you to be in front of a live audience at any time. Twitter ads are great to plan around major news or entertainment events when people are gathering together to talk about the same things and can really build awareness for your brand.
- The user-interface is designed well and easy to use.
- Targeting and retargeting in a very granular way.
- Good reporting on campaigns.
- Ads are expensive in relation to other social platforms.
- It's easy to waste money if you don't have a very focused objective.
- The Twitter audience is sometimes suspect. Are you really advertising to people or just bots?
- Expensive for local businesses for the value it provides.
- Gives another ad channel for you to reach customers you might not already attract.
- Very easy to waste money.
Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.