Twitter Ads - perfect for targeting young people and businesses.
Anthonia Aveh | TrustRadius Reviewer
August 07, 2018

Twitter Ads - perfect for targeting young people and businesses.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Twitter Ads

We leverage Twitter Ads specifically to target young people and young businesses. While young people spend more time on the internet and effectively on social media, startup businesses tend to use social media to reach out to prospective customers, since they do not typically have large marketing resources like established brands.
Twitter Ads enable us reach this demographic of users at a significant fraction of the cost than if we choose to reach them via traditional advertisement medium like mainstream television.
  • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
  • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
  • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
  • The level of customer support we get using Twitter Ads is poor at best. There is no email address where we can send inquiries or query any decisions regarding our ad campaigns. Rather we are only allowed to open a complaint form from which we sometimes don't get any response at all and on the few occasions when we do, we only ever get one line or canned responses.
  • The mobile ad version of Twitter ads leaves very little possibility for users. I am unable to edit my campaign creatives , or re-target our ad campaigns via the mobile platform. Every serious task to be done with Twitter Ads has to be done from behind my PC. This is the era of the mobile-first approach and I wonder why Twitter doesn't seem to get this logic, at least in regards their ad management.
  • Geographical targeting, while very efficient on Twitter, can be much better. Within the South-African Twitter space, we have only had options to target major cities. However we want to be able to target towns and districts too.
  • Twitter ads have allowed us be as cost effective as possible with our marketing budget.
  • With Twitter Ads reports , we have been able to analyze metrics of every ad campaign, allowing us to discover possible ways to improve on them. This obviously is not a possibility with traditional advert channels.
  • We have generated more leads with Twitter Ads than we have on Instagram and Facebook Ads, which are the two other social media platforms where we regularly run advertising campaigns.
Twitter is well suited for brands seeking to effectively manage and tweak their advertising campaign, while also interacting in real-time with people who stumble on their ads, thus maximizing optimal result. It is also my suggested ad platform for brands who want to target the younger generation, especially millennials and those born in the 1990s.