Item: X Ads
Rating: 9
Author: Emily Giannakas

Overall Satisfaction with Twitter Ads

Use Cases and Deployment Scope

Twitter Ads are one of the many ways that we've used to keep in front of potential and regular customers. I create our digital ads in house and then share them across all social media platforms, including Twitter Ads. It gives you the opportunity to have bright, eye-catching pieces in people's feeds, engaging them with facts, tips, call-to-actions, etc. So this is being used by the marketing department to aid the company in collecting leads.

Pros and Cons

Pros

Easy posting
Easy campaign set up (walks you through step by step)

Cons

More aid for those who are green to building social media ads

Return on Investment

Visibility
Stay Up To Date With Trends

Alternatives Considered

Adobe Advertising Cloud (formerly adobe media optimizer)

We have used both, but Twitter has proven to be an easy platform to understand, very manageable to consistently get new content out and doesn't break the bank either.

Likelihood to Recommend

Twitter is still one of the biggest social media platforms, so if you want to reach a large group of potential customers, Twitter Ads provides you with low cost per clicks, an easy way to engage with your target age demographic, and allows you to stay relevant.

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