A good software that reaches young demographics but with a limited feature set
November 25, 2021

A good software that reaches young demographics but with a limited feature set

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Twitter Ads

We use Twitter Ads to Target ads primarily for younger demographics in order to generate sales

Pros

  • Targets younger demographics best
  • Easy to use platform
  • Mobile site to manage ads that is straight forward

Cons

  • Too expensive
  • Lack of customization when using mobile version of Twitter ads
  • No flexibility in location limited to just zipcodes
  • Very easy to use pretty much set and forget
  • Targeting ads based on zipcodes
  • Can make an ad almost instantly from a tweet without much work
  • Targeting the hard to reach younger demographics
  • Several clicks per ad though little engagement
  • Allowed us to branch into markets we don't usually Target
Twitter is by far the most important expensive to use out of everything we have tested but it is also the most effective in targeting the younger demographics I also am not a fan of the fact that it limits our interactivity we can only use a zip code, not specific cities which everyone also allows us to

Do you think X Ads delivers good value for the price?

Yes

Are you happy with X Ads's feature set?

No

Did X Ads live up to sales and marketing promises?

Yes

Did implementation of X Ads go as expected?

Yes

Would you buy X Ads again?

Yes

Twitter Ads is bar none the most effective tool out of all the social media platforms to target younger demographics, the issue is that it is also the most expensive out of all of them. It's well suited to an environment where the user or company does not need to customize too much and kind of set it and forget it.

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