Happy with platform, but expectant for improvements
October 29, 2022

Happy with platform, but expectant for improvements

Samantha Huskey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Verizon Media Ad Platform

We use this for the pay-per-click service we offer to our clients. Most of them utilize this platform in order to purchase ads on spaces run by Yahoo. It allows them to have a better presence on their new potential clients who use their phones and live on mobile versus desktop.
  • Customer support
  • Easy to learn
  • Based on data
  • Not the best interface for users
  • Needs an update
  • Sometimes runs slow
  • Editability can reach target audiences more effectively
  • New places where our clients companies can be found
  • Access to more potential customers on Yahoo
This platform is needed and effective because it reaches new audiences and helps our clients to grow in new areas that Google cant access.

Do you think Yahoo DSP delivers good value for the price?

Yes

Are you happy with Yahoo DSP's feature set?

Yes

Did Yahoo DSP live up to sales and marketing promises?

Yes

Did implementation of Yahoo DSP go as expected?

Yes

Would you buy Yahoo DSP again?

Yes

This platform is well-suited for gaining access to larger networks at a low cost due to the users on Yahoo. By being able to customize ads and curtail to our client's networks, we can get more interaction.

Yahoo DSP Feature Ratings