Vice President Of Market Research
March 14, 2014

Vice President Of Market Research

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • All

Overall Satisfaction

We use it to help clients build, and maintain panels. We often support clients in the entertainment industry who want a slick panel presentation.
  • It is a highly visual product
  • It supports numerous skip, and piping options
  • It is easy to use
  • It is weak on statistical analysis
  • Documentation could also be improved
  • Many people ask if you Vision Critical experience
  • It does open some doors.
We also have Kinesis experience. Kinesis offers a better statistical package. It is not as slick, or as easy to use. However, the technical support is outstanding. I think Vision Critical competes on its presentation capabilities, and Kinesis competes on its statistical prowess.
Vision Critical often requires you to dump the data to a statistical program. I hate that step. You waste time, and improve the chance of data being lost, or changed.
If you need a robust back end statistical program, this is not for you. If you are looking for a slick, interactive media survey tool it deserves a strong look.