Optimizing with WordTracker
May 06, 2014

Optimizing with WordTracker

Bailie Losleben | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with WordTracker

At Heinz Marketing we use WordTracker to help with our own keyword research as well as to help clients build a useful SEO strategy. Most of the coordinators and consultants in our company have used WordTracker for clients and we have helped clients set up and use the program. We have found WordTracker useful for both website optimization and even for optimizing search ads.
  • WordTracker provides alternate keywords that are similar to your search so you may find additional keywords that you may have not thought of using
  • WordTracker provides an easy-to-read assessment of each keyword phrase so you can see which keywords are commonly searched for and how competitive the landscape is for that phrase (if there are a lot of pages optimized for that particular keyword)
  • WordTracker will save your work so you can pick up where you left off- which can be very convenient
  • A more detailed walk-through for first time users which gives usage scenarios for the different features would probably get people up and running in WordTrack a lot quicker
  • For novice users it might be useful to have WordTracker point out the keywords that would be good to focus on based on the KEI. Something like highlighting the useful keywords in green and the highly competitive ones in red.
  • Maybe a quick intro video for new users. We help clients get up and running in WordTracker and a quick video demonstrating the usage and how it is beneficial might help.
  • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
  • Helped maximize the keywords used on client websites and improve the quality of leads coming through
It is useful for both ourselves and clients
It is well suited for those that are really looking to properly optimize their website. Combining WordTracker with tools such as Moz can be very useful and really make a difference in SEO.