Name: WordTracker
Rating: 7.5 (15 reviews)
Author: WordTracker

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Bug  Tracking

Development

Business Intelligence (BI)

Collaboration

Environmental Health and Safety (EHS)

Visual Collaboration

Enterprise

Accounting

Anti-Money Laundering (AML)

Investor Relations

Revenue Management

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Resume Parsing

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Component Content Management

Data Pipeline

Electronic Data Interchange (EDI)

Fraud Detection

Hosted Virtual Desktop

Identity Governance and Administration

Industrial IoT

Integration Platform as a Service (iPaaS)

Interoperability

Managed File Transfer (MFT)

Managed Hosting

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Relational Database Management Systems

Security Awareness Training

Vulnerability Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Journey Mapping

Digital Analytics

Email Marketing

Intent Data

Marketing Automation

Marketing Resource Management

Search Marketing Intelligence

Social Media Management

Survey & Forms Building

Tag Management

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Prototyping

Professional Services

Call Recording

Customer Relationship Management (CRM)

Sales Email Tracking

Sales Intelligence

eCommerce

Sales

Operational Technology (OT) Security

Security

Computer-Aided Design (CAD)

Construction Accounting

Loan Servicing

Nonprofit Fundraising

Patient Engagement

Revenue Cycle Management (RCM)

Utilities

Vertical-Specific

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### Keyword Research Tools
Users appreciate WordTracker's keyword research tools for their user-friendly interface and ability to provide valuable insights into trending keywords and competitor analysis. While some users find the initial learning curve slightly steep, they acknowledge that the tool becomes more intuitive with continued use. The tool's capacity to generate effective and precise keywords tailored to clients' needs is a standout feature, contributing to its overall positive reception among users.

### Competitive Analysis
User sentiment regarding WordTracker's competitive analysis capabilities is generally positive, with users highlighting its ability to identify relevant keywords and trending topics for their businesses. The tool's user-friendly interface and comprehensive metrics provide valuable insights for conducting competitive research and staying ahead of the curve in the content field. While some users find the tool's article review functionality limited compared to competitors, WordTracker's competitive analysis features are praised for their effectiveness in optimizing search campaigns and improving search engine visibility.

### SEO Strategy Development
Users consistently highlight WordTracker's prowess in enhancing SEO strategy development, citing its ability to help develop comprehensive keyword strategies, support client strategies, and meet the needs of SEO departments effectively. The platform's intuitive interface, coupled with its provision of essential metrics like CTRs and keyword intent, simplifies the process of devising and implementing SEO strategies. Additionally, users appreciate WordTracker's role in identifying trending keywords, aiding in search campaigns, and improving organic rankings. The tool's capacity to analyze competitor websites and derive actionable insights further solidifies its reputation as a valuable asset for SEO strategy development.

### Search Engine Ranking
Users consistently praise WordTracker for its effective search engine ranking capabilities, citing it as a valuable tool for improving their website's visibility and organic ranking. The platform's ability to identify relevant keywords and provide insights into search trends has been instrumental in helping users stay ahead in the competitive SEO landscape. Additionally, users find WordTracker's user-friendly interface and comprehensive metrics to be advantageous in optimizing their search engine rankings.

WordTracker has become a preferred alternative to SEMrush for keyword data analysis as many users find it to be easier to navigate. The software is used daily by SEO departments to support client strategies and conduct in-depth SEO research. One of the key use cases of WordTracker is its ability to provide valuable keyword statistics such as search volume and competition level through its Keyword Effectiveness Index, or KEI, figure. This feature allows users to make informed decisions on which keywords to target and optimize their content accordingly.

In addition to keyword analysis, WordTracker is an invaluable tool for content marketing research. It assists in selecting relevant keywords that drive traffic to company blogs, ultimately improving organic search rankings. The software also helps the social media team stay up-to-date with trending keywords in their industry, ensuring that their content remains engaging and searchable. By addressing the business problem of understanding how the target audience searches and what topics they are interested in, WordTracker enables companies to develop effective SEO strategies.

Heinz Marketing, a prominent user of WordTracker, employs the software for comprehensive keyword research and works closely with clients to devise successful SEO strategies. Coordinators and consultants within the company have found WordTracker useful for website optimization and search ad optimization as well. Another notable feature of WordTracker is its ability to compensate for Google's limited data transparency by providing insights into keyword data from multiple sources.

The key use cases of WordTracker include building keyword sets, expanding existing sets, and conducting gap analysis. Users appreciate the software's user-friendly interface and the option to export large volumes of data for further analysis in Excel. Additionally, frequent data updates provided by WordTracker make it a reliable tool for ongoing keyword research.

Overall, WordTracker offers a range of features that cater to different aspects of SEO research and content optimization. Its versatility makes it a valuable asset for businesses of all sizes looking to enhance their online visibility and target their desired audience effectively.

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues.

Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.

Premium

Yoast

WordTracker

Likelihood to Recommend

Likelihood to Renew

SEO Channels

SEO Platform & Account Management

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Local SEO

Social SEO

Mobile SEO

Global SEO

Multi-domain support

Integration with web analytics tools

Wordtracker provides a range of powerful Keyword tools that give you the data to improve your search rankings, attract high levels of targeted visitors to your site, and raise conversion rates. 

Wordtracker’s tools help you “think outside the search box” and reveal the true language of your market. Our huge keyword database contains 3.5 billion searches, and is totally independent. 

Huge data - segmented by time and territory - offers you deep insights into your customers’ language and needs. It provides you with the right knowledge to optimize your website and marketing campaigns.

Please follow our Group at: http://www.linkedin.com/groups/Wordtracker-825427

Core features related to search engine optimization

The tool analyzes the content of your site to help discover the right keywords.

The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

The tool scores each page of your website for SEO.

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

The tool recommends site structure improvements and other tasks to help with SEO.

Users can track and manage the tasks associated with SEO.

Features related to optimizing your website for specific channels

The tool helps optimize your website for local searches.

The tool tracks social mentions and backlinks and their impact on SEO.

The tool helps optimize your website for searches done on mobile devices.

The tool integrates with non-U.S.-based search engines and works in multiple languages.

Features related to scalability and integration of the SEO platform

For SEO agencies, the tool allows users to track multiple domains in one instance.

The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

Clearscope

Principal

WordTracker 2021-03-26 16:21:54

SEO/ Creative Manager

WordTracker 2015-09-04 07:17:36

Integrated Marketing Communications Manager

WordTracker 2015-09-04 07:27:10

Marketing Consultant

WordTracker 2014-05-06 09:48:17

Textkernel Parser

Digital Marketing Guru

WordTracker 2014-05-06 07:57:40

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Slicing and dicing

Use cases

Data storage

First time users

Novice users

New users

Keyword research

Save your work

Overall strategy

Easy to use

Nice interface

Provides an easy

New ideas

Home

SEO Software

It is easier to use than SEMrush and I have some of my employees use it for that reason. It does a good job showing keyword data in an easy-to-understand way. It seems fairly accurate too.

I think slicing and dicing the data in the tool without exporting could be improved, but I am not thinking that this tool is for more advanced use cases.

It has been positive because it is easy to use and I get no push-back and virtually no training is required for anyone to use it. That is what makes it very valuable.

Our entire SEO Department uses WordTracker daily and we find it an indispensable tool in our company. It supports our client strategy and is used for much of our SEO research. WordTracker is essential in determining ground-level keyword statistics such as search volume and level of competition and offers a very helpful Keyword Effectiveness Index (KEI) figure.

Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.

Cumulative month data or seasonal data would be appreciated.

This tool has had nothing but a positive impact on our business and helps us tend to our clients everyday.

WordTracker has been invaluable for my company as a content marketing research tool. I manage the editorial calendar for our blog content - WordTracker helps me and other authors pick the keywords that will drive the most amount of relevant traffic back to our blog. In addition, WordTracker helps my social media team keep up to date on which keywords are trending in our specific industry. I would say that the biggest business problem that WordTracker addresses is understanding how my target audience writes for the web (especially how they use search engines) and the types of topics and information for which they search.

Keyword research to find the perfect phrases with low competition and high impression rate
Keeping up with trending topics in any industry field
Giving new ideas on longtail keyword phrases to target or utilize on your blog

More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
Pricing could be more affordable
Better explore keywords that indicate a customer is ready to purchase

Better customer service (WordTracker helps guide the SEO in our FAQ section)
Pulls lots of traffic to our editorial blog content
Increased employee efficiency in writing the content that has the most impact

At Heinz Marketing we use WordTracker to help with our own keyword research as well as to help clients build a useful SEO strategy. Most of the coordinators and consultants in our company have used WordTracker for clients and we have helped clients set up and use the program. We have found WordTracker useful for both website optimization and even for optimizing search ads.

WordTracker provides alternate keywords that are similar to your search so you may find additional keywords that you may have not thought of using
WordTracker provides an easy-to-read assessment of each keyword phrase so you can see which keywords are commonly searched for and how competitive the landscape is for that phrase (if there are a lot of pages optimized for that particular keyword)
WordTracker will save your work so you can pick up where you left off- which can be very convenient

A more detailed walk-through for first time users which gives usage scenarios for the different features would probably get people up and running in WordTrack a lot quicker
For novice users it might be useful to have WordTracker point out the keywords that would be good to focus on based on the KEI. Something like highlighting the useful keywords in green and the highly competitive ones in red.
Maybe a quick intro video for new users. We help clients get up and running in WordTracker and a quick video demonstrating the usage and how it is beneficial might help.

WordTracker helped come up with strong keywords for Search Ads which increased click throughs
Helped maximize the keywords used on client websites and improve the quality of leads coming through

Wordtracker gives me insight into what is going on, since Google has limited it data transparency.

Wordtracker allows us to:
1. Build keyword sets.
2. Expand existing keyword sets &amp; do gap analysis
3. Insight into multiple data sources.

Best of all, they allow us to export large volumes of data to be analyzed in excel. It is nice that their data is updated all the time.

Keyword research for SEO and SEM
Keyword gap analysis
Multi source keyword research

UI
Data storage. Yes it would be nice to query all data which has ever entered your system.
Smarter query system

Fast way to get data = less time wasted time
Lots of accurate data
Cost effective for teams