A low cost, high ROI, low traffic alternative to AdWords
March 06, 2018

A low cost, high ROI, low traffic alternative to AdWords

☕️ Darren Davis | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yahoo Gemini, now Verizon Media Native

We're using Yahoo! Advertising as a lead generation tool for some of our clients. We use Yahoo! Advertising as a supplement to achieve additional results when we are already seeing success on Google AdWords. For the most part, Yahoo! Advertising is straightforward: you set your targeting option and budget, make some ad copy, and you start getting clicks and traffic.
  • Cost is lower than AdWords
  • Easy to import campaigns from AdWords
  • ROI is high
  • Traffic volume can be quite low
  • The interface is not the best
  • Revenue tracking is not the best/easiest to set up for beginners
  • Its impact is overall positive
  • Helps us get extra traction by using what's working well on AdWords
Overall, Yahoo! Advertising is a much lower traffic option, but also a lower cost option. If you are looking to drive big numbers & results, this platform is behind Google AdWords and Facebook Ads by a big gap.
It's great for generating leads, e-commerce sales or makes for a good expansion platform. Cost is also low which allows you to generate leads at a great ROI.