Yahoo Advertising! Solid product with Limitations
March 07, 2018

Yahoo Advertising! Solid product with Limitations

Alexander Rodriguez | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Yahoo! Advertising

Yahoo! Advertising is currently being used to promote our client’s tech products (consumer electronics and home appliances). It is used across the whole organization to solve numerous solutions such as capturing low funnel handraisers in search and increasing reach natively throughly Yahoo’s network.
  • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
  • Provides unique ways to differentiate advertisers in top positions on search results pages.
  • Creates unique tactics to utilize on display networks (carousel and video takeovers).
  • The Gemini platform needs to be more selective when pulling reporting and offer data further back than 1 year of performance.
  • The Gemini user interface does not do well with displaying unique metrics (impression share results, competitor results, etc).
  • Yahoo! Native compatibility with Doubleclick Search needs to improve instead of using dummy keywords to pull in total front end metrics.
  • For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest.
  • In B2B sector, Yahoo! Advertising does not perform as well drive volume of sales due to niche user profile.
  • For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results.
Yahoo! Advertising typically offers the third largest pool of audience for search, but offers a much stronger reach of audience in their display networks with a stronger product in Native. We don’t solely just use one product, but nearly 8/10 of recommendations made include Yahoo! Advertising in some form.
It is well suited for using display advertising across wide range of Yahoo and Oath websites, and less appropriate for acquiring high search volume for limited reach.