Quick and Affordable SEO Tools for Wordpress Users
November 12, 2018

Quick and Affordable SEO Tools for Wordpress Users

Joseph Condon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yoast Wordpress SEO Plugins

We currently use Yoast SEO Plugins on 4 of our ecommerce websites, all using Wordpress. A challenge with any website has been becoming visible within the search engines. While Wordpress makes it easy to get a site online, it is never easy to be found on search engines such as Google and Bing. Yoast has helped us to pinpoint SEO gaps in our website and fix them as we publish new posts and pages to our site.

Pros

  • Helps improve posts. What we love most is that is instantly analyzes each post and gives us feedback up to the second. We know what needs to be corrected before we even publish the post or page.
  • Suggests keywords to add to pages. Keywords are the most important part if you are trying to rank on Google. This is what people search for to find specific sites. If you have properly implemented your keyword within your content, you rank higher. Yoast points out when you are not using it enough and suggests that you add it if the page is lacking.
  • Helps keep meta tags updated. This is something we didn't know was so important until using Yoast. The plugin does a great job of helping us keep our meta tags correct on each page to accurately tell the search engines what content is on that page.

Cons

  • It could be more lightweight. We have noticed that things run a bit more slowly one we installed Yoast. We understand it offers a lot in the plugin, but it does seem to be quite bulky.
  • Premium version is needed to have advanced SEO settings. This is expected because the plugin is very useful and they need to make money. However, there are constant banners asking you to upgrade to premium (costs money) and you will need to do so if you intend to take full control of your Wordpress SEO. Some may not be able to afford this if just starting out.
  • Yoast has helped us to identify many SEO issues we had in terms of meta tags and lack of keywords on our site. Because of this, we have found that it was easier to be found on Google. While this may not translate directly to higher ROI yet, we believe it will in the long run.
  • There have been no negative impacts to ROI with this plugin. The only downside is we suspect it may cause a slight bit of lag on the site as it seems to be a large plugin, but this has not negatively effected our users that we know of.
Yoast is a much better option but it is only an option if you are running your website on the Wordpress platform. While we have tried other services, one of which was Attracta, Yoast was the best in terms of pricing and the fact that we were able to do more for less cost. We recommend if to anyone using Wordpress who needs to get their SEO in order.
Yoast is well suited for any website or small business trying to sell products or rank higher on search engines. Great content is important, but if SEO is poor, you won't rank. This plugin is probably not needed by anyone with a smaller presence that is looking to just have a personal blog that they share with a few people. There would be no need for the extra code bloat in that case.

Yoast Feature Ratings

8.3
Keyword analysis
9
Page grader
9
Site audit / diagnostics
7
Site recommendations
8
Social SEO
7
Mobile SEO
7
Integration with web analytics tools
9

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