Step forward with Zoho Marketing Automation!
March 16, 2022

Step forward with Zoho Marketing Automation!

Amanda Riddle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Marketing Automation

We use marketing automation to track marketing campaigns and social media posts. This app allows our users to easily see the impact of various marketing efforts on an easy-to-use dashboard.
  • Ease of use
  • Integration with other applications
  • Planning tools
  • As a manufacturer, the way it is laid out doesn't always apply to us
  • Saves our marketing team time
  • Saves time for management
  • Marketing effort payoff in sales is easily tracked
Zoho custom support is fantastic. Quick responses from knowledgeable staff!

Do you think Zoho Marketing Automation delivers good value for the price?

Yes

Are you happy with Zoho Marketing Automation's feature set?

Yes

Did Zoho Marketing Automation live up to sales and marketing promises?

Yes

Did implementation of Zoho Marketing Automation go as expected?

Yes

Would you buy Zoho Marketing Automation again?

Yes

Love the integrations with other apps. We are heavy Zoho product users so this was an ideal step for us!
We are Zoho One users. I cannot stress enough the value of this platform. For the cost of a single application from competitors, Zoho offers an entire suite of applications to run your whole business
Great for launching and managing marketing efforts. We use several Zoho apps and this gave us access to all the relevant data in one place.

Zoho Marketing Automation Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
7
Landing pages
7
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
5
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with SugarCRM
Not Rated