Zoho Marketing Automation Reviews
Zoho Marketing Automation

Zoho Marketing AutomationCompetitors and Alternatives

Most Commonly Comparedto Zoho Marketing Automation

Best Zoho Marketing Automation Alternatives for Small Businesses

Vbout

Score 9.9 out of 10

Vbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.

Higher Rated Features

  • Platform & Infrastructure
  • Email & Online Marketing
  • Reporting & Analytics

OneSignal

Score 9.6 out of 10

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

Higher Rated Features

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Ortto

Score 8.8 out of 10

Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

Higher Rated Features

  • Lead Management
  • Email & Online Marketing
  • Campaign Management

Drip Ecommerce CRM

Score 8.1 out of 10

Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).

Higher Rated Features

  • Email & Online Marketing
  • Reporting & Analytics
  • Triggered drip sequences

Mautic

Score 9.1 out of 10

Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the Acquia Digital Experience Platform.

Higher Rated Features

  • Reporting & Analytics
  • Email & Online Marketing
  • Campaign Management

Ontraport

Score 8.9 out of 10

ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

Higher Rated Features

  • Reporting & Analytics
  • Email & Online Marketing
  • Campaign Management

Constant Contact Lead Gen & CRM

Score 8.6 out of 10

Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce. Multi-Channel Campaigns- Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS. Pre-Built Automation Templates- Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Contact Management- Manage…

Higher Rated Features

  • Lead Management
  • Reporting & Analytics
  • Campaign Management

Klaviyo

Score 8.9 out of 10
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Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

Higher Rated Features

  • Platform & Infrastructure
  • Email & Online Marketing
  • Campaign Management

GetResponse

Score 8.8 out of 10

GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.

Higher Rated Features

  • Reporting & Analytics
  • Email & Online Marketing
  • Email deliverability reporting

Thryv

Score 8.6 out of 10
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Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.

Higher Rated Features

  • Email & Online Marketing
  • Campaign Management
  • Platform & Infrastructure

Best Zoho Marketing Automation Alternatives for Medium-sized Companies

PFL Direct Mail Platform

Score 9.3 out of 10

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from…

Higher Rated Features

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Klaviyo

Score 8.9 out of 10
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Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

Higher Rated Features

  • Platform & Infrastructure
  • Email & Online Marketing
  • Campaign Management

Iterable

Score 8.8 out of 10
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Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Higher Rated Features

  • Email & Online Marketing
  • Platform & Infrastructure
  • Reporting & Analytics

GetResponse

Score 8.8 out of 10

GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.

Higher Rated Features

  • Reporting & Analytics
  • Email & Online Marketing
  • Email deliverability reporting

HubSpot Marketing Hub

Score 8.7 out of 10

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Higher Rated Features

  • Lead Management
  • Reporting & Analytics
  • Social Media Marketing

Bloomreach Composable Personalization Cloud

Score 8.7 out of 10

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform;…

Higher Rated Features

  • Platform & Infrastructure
  • Lead Management
  • Email & Online Marketing

SALESmanago

Score 8.6 out of 10

SALESmanago is a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret.SALESmanago aims to improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer…

Higher Rated Features

  • Campaign Management
  • Platform & Infrastructure
  • Email & Online Marketing

CleverTap

Score 7.7 out of 10

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and business benefits include: Advanced…

Higher Rated Features

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monday marketer

Score 8.4 out of 10

monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.

Higher Rated Features

  • Campaign Management
  • Platform & Infrastructure
  • Lead Management

OutboundEngine

Score 8.6 out of 10

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media…

Higher Rated Features

  • Email & Online Marketing
  • Social Media Marketing
  • Lead Management

Best Zoho Marketing Automation Alternatives for Enterprises

PFL Direct Mail Platform

Score 9.3 out of 10

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from…

Higher Rated Features

There is not enough information to display features

Iterable

Score 8.8 out of 10
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Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Higher Rated Features

  • Email & Online Marketing
  • Platform & Infrastructure
  • Reporting & Analytics

Bloomreach Composable Personalization Cloud

Score 8.7 out of 10

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform;…

Higher Rated Features

  • Platform & Infrastructure
  • Lead Management
  • Email & Online Marketing

Sprinklr Marketing

Score 7.4 out of 10

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling across 30+ digital, social and traditional channels on…

Higher Rated Features

  • Content Reporting & Analytics
  • Content Publishing
  • Content Creation

Adobe Campaign

Score 7.8 out of 10

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Higher Rated Features

  • Email & Online Marketing
  • Campaign Management
  • Reporting & Analytics

Adobe Marketo Engage

Score 8.0 out of 10
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Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Higher Rated Features

  • Platform & Infrastructure
  • Lead Management
  • Email & Online Marketing

Salesforce Marketing Cloud

Score 7.8 out of 10
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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Higher Rated Features

  • Email & Online Marketing
  • Campaign Management
  • Lead Management

Listrak

Score 8.8 out of 10

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…

Higher Rated Features

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Oracle Marketing

Score 7.5 out of 10

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Higher Rated Features

  • Platform & Infrastructure
  • Campaign Management
  • Social Media Marketing

SAP Emarsys

Score 7.0 out of 10

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.

Higher Rated Features

  • Reporting & Analytics
  • Platform & Infrastructure
  • Email & Online Marketing