Zoho Marketing Automation is Best in Class for Small and Medium Sized Businesses
March 21, 2022
Zoho Marketing Automation is Best in Class for Small and Medium Sized Businesses
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Zoho Marketing Automation
The reason that we procured Zoho Marketing Automation over five years ago was
to support, manage, and grow our group travel program. At that time, we had
hundreds of groups traveling on our train and we managed the process using
excel documents. Obviously, the process was time-consuming and involved no
automation. Once we onboarded Zoho Marketing Automation into our organization, it allowed us to
place web forms onto our website, which triggered email responses and workflows
that, due to the automation, increased our efficiency immediately. As
development continued, we developed workflows for approvals to their trips,
internal reporting, group travel surveys, and finally having opportunities to
invest in marketing the program.
to support, manage, and grow our group travel program. At that time, we had
hundreds of groups traveling on our train and we managed the process using
excel documents. Obviously, the process was time-consuming and involved no
automation. Once we onboarded Zoho Marketing Automation into our organization, it allowed us to
place web forms onto our website, which triggered email responses and workflows
that, due to the automation, increased our efficiency immediately. As
development continued, we developed workflows for approvals to their trips,
internal reporting, group travel surveys, and finally having opportunities to
invest in marketing the program.
- Web forms that integrate easily into a website.
- Email workflows that are triggered based on status.
- Scheduled reporting.
- Some of the field mappings between Leads and Deals are not always perfect.
- Social media interactions are not captured (i.e. you cannot make a case from a post)
- Increased employee efficiency by 75%
- Decreased lost deals by 25%
- 92% customer satisfaction
Do you think Zoho Marketing Automation delivers good value for the price?
Yes
Are you happy with Zoho Marketing Automation's feature set?
Yes
Did Zoho Marketing Automation live up to sales and marketing promises?
Yes
Did implementation of Zoho Marketing Automation go as expected?
Yes
Would you buy Zoho Marketing Automation again?
Yes