Item: ZoomInfo Sales
Rating: 9
Author: Verified User

Overall Satisfaction with ZoomInfo

Use Cases and Deployment Scope

ZoomInfo is currently being used by our sales and marketing teams to map target accounts and enrich relevant contact data for our prospects. It is only being used by a few users within our organization, but we may scale up within the next year if we continue to see the value in it.

Pros and Cons

Pros

Filtering capabilities
List building and export functionality
Very detailed firmographic and technographic information

Cons

The overall user experience could be a bit more clear and user-friendly

Return on Investment

Database growth
Research is less time consuming
Data enrichment

Likelihood to Recommend

ZoomInfo can be especially helpful for mapping ABM accounts. Our marketing team and our SDRs really enjoy using their list matching feature to fill in gaps in contact information. Our SDRs also enjoy the Outreach integration, which saves them a lot of time while managing their daily tasks. I personally use ZoomInfo's quick search feature on a daily basis to assist with lead assignments based on territory and company size.

ZoomInfo Sales Feature Ratings

Comments

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A great tool for account mapping and data enrichment