A great tool for account mapping and data enrichment
Anonymous | TrustRadius Reviewer
May 14, 2019

A great tool for account mapping and data enrichment

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with ZoomInfo

ZoomInfo is currently being used by our sales and marketing teams to map target accounts and enrich relevant contact data for our prospects. It is only being used by a few users within our organization, but we may scale up within the next year if we continue to see the value in it.
  • Filtering capabilities
  • List building and export functionality
  • Very detailed firmographic and technographic information
  • The overall user experience could be a bit more clear and user-friendly
  • Database growth
  • Research is less time consuming
  • Data enrichment
ZoomInfo can be especially helpful for mapping ABM accounts. Our marketing team and our SDRs really enjoy using their list matching feature to fill in gaps in contact information. Our SDRs also enjoy the Outreach integration, which saves them a lot of time while managing their daily tasks. I personally use ZoomInfo's quick search feature on a daily basis to assist with lead assignments based on territory and company size.

ZoomInfo Feature Ratings

Advanced search
9
Identification of new leads
Not Rated
List quality
8
List upload/download
9
Ideal customer targeting
9
Load time/data access
8
Contact information
9
Company information
9
Industry information
8
Salesforce integration
Not Rated
Company/business profiles
9
Alerts and reminders
Not Rated
Data hygiene
7
Automatic data refresh
Not Rated
Tags
7
Filters and segmentation
9
Sales email templates
Not Rated