I've been using ZoomInfo for 8 years!
May 14, 2019

I've been using ZoomInfo for 8 years!

Jennifer Fentress | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

ZoomInfo is currently integrated into Salesforce and we are using it to append data as new leads and contacts get input as well as importing new accounts/contacts/leads into the system. We also use the tool on the marketing side to enhance lists we receive from non-digital channels and pull other target lists. ZoomInfo has enabled us to get to almost 90% data completion in regards to the fields we value in regards to our lead scoring model.
  • In comparison to other data append vendors, our internal tests showed ZoomInfo provided the best contact level data.
  • The website tool is easy to use for list appends.
  • I like the granularity of the search function.
  • We struggle with International data completeness.
  • With the integration, it would be nice if the tool could flag in the searches if a particular account or contact is already in our SFDC instance.
  • I'd love if the advanced settings on the SFDC were more sophisticated so we didn't have to create duplicate fields and create workflow rules to update fields for specific conditions.
  • We have been happy with what we've measured in regards to data completeness which directly ties to our ability to route leads to the correct sales team member.
Overall, we have been most pleased with contact level data in the accuracy and completeness of the information about an individual.
The reason we still use ZoomInfo on the backend of our lead processing function is that we really like ReachForce's SmartForm execution for lead intake.

ZoomInfo Sales Feature Ratings

Advanced search
8
Identification of new leads
7
List quality
8
List upload/download
9
Ideal customer targeting
Not Rated
Load time/data access
Not Rated
Contact information
8
Company information
7
Industry information
6
Salesforce integration
6
Company/business profiles
Not Rated
Alerts and reminders
Not Rated
Data hygiene
7
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
Not Rated
Sales email templates
Not Rated