Item: ZoomInfo Sales
Rating: 8
Author: Koby Johnson

Overall Satisfaction with ZoomInfo

Use Cases and Deployment Scope

Our company uses it for demand generation and to get deep insights into targeted accounts, contact information, and more. I use it to access and filter relevant contacts and upload them into SalesForce. It integrates very well with SFDC and helps me build my account list to target and call into.

Pros and Cons

Pros

Filters you can query and research contacts within companies.
Triggers to receive automatic new notifications of changes and announcements of lead/companies.
Very largest database with good accuracy.

Cons

Would like to see a capability to mark contact information as right or wrong to indicate it should be updated/reviewed... I.e. someone the data is not always up to date.
Some states have more complete data over other states.
Sometimes slow to load.

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Return on Investment

Overall, I think it has had a positive impact on our business objectives because it has grown our database and we've seen faster lead conversion.

Alternatives Considered

I personally have not explored other products like ZoomInfo.

Likelihood to Recommend

ZoomInfo is well suited for finding new leads, contacts, and accounts. It provides a lot of data on a person and company and gives you new people to tap into regularly. It may be less appropriate for small sales teams or companies that outsource sales. It may be less appropriate for companies that don't engage in sales.

ZoomInfo Sales Feature Ratings

Comments

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ZoomInfo is great for sales teams