Great tool for prospecting and data enrichment. Important to define business use case beforehand
December 11, 2021
Great tool for prospecting and data enrichment. Important to define business use case beforehand

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
Zoominfo is being used focused on the Transportation and Fleet Manager market segment, in the USA market, to get a more detailed list of prospective customers and help Sales and Marketing teams in targeting their campaign to specific individuals within the target accounts. It has also been used in other market segments (such as Aerospace and Material Handling) to help the Sales and Business Development team in focusing the lead qualification and prospecting activities. The team is planning to integrate Zoominfo with Salesforce and Pardot within the next few months; we are currently investigating the technical details.
- Prospecting.
- Searching contacts and companies.
- Key Account management.
- Lead and contact data enrichment.
- Privacy policies and workflows (especially for GDPR countries).
- Integration with data and interaction tracking tools (e.g. google analytics, Pardot, etc.)
Do you think ZoomInfo SalesOS delivers good value for the price?
No
Are you happy with ZoomInfo SalesOS's feature set?
Yes
Did ZoomInfo SalesOS live up to sales and marketing promises?
Yes
Did implementation of ZoomInfo SalesOS go as expected?
Yes
Would you buy ZoomInfo SalesOS again?
Yes
- Higher lead qualification.
- Grow our database.
- Less time to reach decision makers.
ZoomInfo SalesOS Feature Ratings
Using ZoomInfo
8 - Sales, Business Development, Marketing, and also some support from a third-party agency supporting the Marketing team with content creation activities.
1 - Technical and IT skills, integration with Salesforce.
- Business development.
- Prospecting.
- Lead qualification.