Great tool for prospecting and data enrichment. Important to define business use case beforehand
December 11, 2021

Great tool for prospecting and data enrichment. Important to define business use case beforehand

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

Zoominfo is being used focused on the Transportation and Fleet Manager market segment, in the USA market, to get a more detailed list of prospective customers and help Sales and Marketing teams in targeting their campaign to specific individuals within the target accounts. It has also been used in other market segments (such as Aerospace and Material Handling) to help the Sales and Business Development team in focusing the lead qualification and prospecting activities. The team is planning to integrate Zoominfo with Salesforce and Pardot within the next few months; we are currently investigating the technical details.

Pros

  • Prospecting.
  • Searching contacts and companies.
  • Key Account management.
  • Lead and contact data enrichment.

Cons

  • Privacy policies and workflows (especially for GDPR countries).
  • Integration with data and interaction tracking tools (e.g. google analytics, Pardot, etc.)

Do you think ZoomInfo Sales delivers good value for the price?

No

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

  • Higher lead qualification.
  • Grow our database.
  • Less time to reach decision makers.
If you are looking for a tool to help you with lead qualification, prospecting, and in general doing a better job in managing large key accounts (possibly at the international level), ZoomInfo is really great. You can also use it to enrich your existing lead and contact database, adding more and more detailed and updated information. Be well aware that legal consent to store these contacts (i.e. in GDPR countries' cases) is still a responsibility on your side, and ZoomInfo cannot do this for you. I would personally recommend reviewing fully the legal consent process before embarking on using ZoomInfo, to make sure you can use the tool in the most efficient and effective way.

ZoomInfo Sales Feature Ratings

7.7
Advanced search
9
Identification of new leads
8
List quality
7
List upload/download
8
Ideal customer targeting
6
Load time/data access
8
6.3
Contact information
7
Company information
5
Industry information
7
7.1
Salesforce integration
7
Company/business profiles
8
Alerts and reminders
7
Data hygiene
6
Automatic data refresh
7
Tags
7
Filters and segmentation
8
Not Rated
Sales email templates
Not Rated

Using ZoomInfo

8 - Sales, Business Development, Marketing, and also some support from a third-party agency supporting the Marketing team with content creation activities.
1 - Technical and IT skills, integration with Salesforce.
  • Business development.
  • Prospecting.
  • Lead qualification.
We would need to check the final ROI of the first license. Not sure if we would expand it to other users, or we just keep it focused on a small business development team.

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