ZoomInfo The Gamechanger in Marketing
May 01, 2025

ZoomInfo The Gamechanger in Marketing

Chuck Martin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Sales

Very easy to use.
This has been the best marketing tool our company has acquired in over 40 years of business. We utilize it in several ways, whether for contact lookups to prospect new clients or to reach out to leads showing interest. This tool has generated real sales for our company, which is difficult to achieve with other marketing tools. Currently, there is no other marketing tool that is a better product than ZoomInfo.

Pros

  • Intents
  • Contact information
  • Detailed company information

Cons

  • Communication regarding small programming changes
  • Intent geography is sometimes incorrect
  • Better contact and website accuracy
  • Actual sales from this marketing tool
  • Connections to contacts
This has led to a new level of appreciation for the marketing department in our business. As a niche company focused on B2B marketing, we have found it challenging to make an impact in the social media landscape. However, this product has been instrumental in helping us reach our customers and connect with the right contacts. (New and existing)
Our niche business model means that ZI Sales OS and Engage are the only marketing tools we need for success.

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

This tool is excellent for prospecting new clients and identifying the right contacts for effective networking.

However, there are still some issues with the accuracy of company websites and contact information. For example, a contact may no longer be with the company, or the website URL might be incomplete.

ZoomInfo Sales Feature Ratings

Advanced search
10
Identification of new leads
7
List quality
6
List upload/download
7
Ideal customer targeting
8
Load time/data access
8
Contact information
7
Company information
7
Industry information
6
Lead qualification process
Not Rated
Smart lists and recommendations
Not Rated
Salesforce integration
Not Rated
Company/business profiles
8
Alerts and reminders
Not Rated
Data hygiene
5
Automatic data refresh
6
Tags
8
Filters and segmentation
8
Sales email templates
Not Rated

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