Item: ZoomInfo Sales
Rating: 10
Author: Felipe Sanguineti

Overall Satisfaction with ZoomInfo Sales

Usability

Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.

Use Cases and Deployment Scope

I work in a sales team and I use ZoomInfo Sales on a daily basis. I use it for things like prospecting into accounts, account mapping, get phone numbers and emails, etc. The big issue that it helps solving is that when I'm trying to sell into an organization I need to know who is in charge and their phone numbers. ZoomInfo Sales helps me find this and many more things like buyer intent and how likely they are to engage.

Pros and Cons

Pros

Prospect Data
Account mapping
Lists

Cons

Adding an option to flag bad data information
Finding LinkedIn
Prospect location
Prospect time zone

Return on Investment

Great understanding of account leadership and decision making
Improved efficiency with prospect data (phones & emails)
More meetings booked

Efficiencies Gained

It helps me find the phone numbers and emails of prospect that I really want to get a hold of. I can add them all to a list by using filters and intent data to call them all in one day. If you don't know what a company does you can get ZoomInfo Sales insights and learn quickly on what you need to know.

Alternatives Considered

LinkedIn Sales Navigator and Cognism

ZoomInfo Sales has more data, which in the long run is better. Other competitors rely heavily on LinkedIn but there are a lot of people whom don't use LinkedIn or they simply don't have a LinkedIn account. Making ZoomInfo Sales better in comparison as you may find people that may not be targeted by other reps that use competitors.

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Other Software Used

LinkedIn Sales Navigator, Cognism

Likelihood to Recommend

If you are trying to escalate quickly and talk to many people use ZoomInfo Sales. It's great for prospecting and creating call lists according to different personas and parameters that you may have like employee count, phone numbers, emails, data accuracy, etc. In my opinion, organizations of all sizes could benefit from ZoomInfo Sales if used correctly.

ZoomInfo Sales Feature Ratings

Find contacts
Organization's structure
Account Intelligence

Innovative Uses

We paired it with LinkedIn Sales Navigator to increase accuracy

Future Planned Uses

Creating mass lists

Likelihood to Renew

Evaluating ZoomInfo Sales and Competitors

Products Replaced

Key Differentiators

Scalability
Integration with Other Systems
Ease of Use

We use ZoomInfo in addition with LinkedIn Sales Navigator to increase data accuracy. We have hundreds of salespeople that use ZoomInfo for prospecting & list building.

Evaluation Lessons Learned

N/A

ZoomInfo Sales Implementation

Implementation Rating

n/a

Implementation Details / Implementation Partner

Don't know

Implementation Issues

ZoomInfo Sales Support

Support Rating

I never used it

ZoomInfo Sales Customer Support Pros and Cons

Pros	Cons
Quick Resolution Knowledgeable team Kept well informed Immediate help available Support cares about my success	Poor followup Problems left unsolved Escalation required Need to explain problems multiple times Slow Initial Response

Using ZoomInfo Sales

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Technical support not required Well integrated Consistent Quick to learn Feel confident using	None

Easy Tasks

Find people and accounts
Find contact information
Find account maps

Difficult Tasks

Using the buyer intent
the home page is a little confusing

Comments

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