Overview
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Iterable sets the bar when it comes to emails. It's easy to use and great for any marketer.
Best in Class Workflow Tools
Why I love Iterable (and what it would take to make me love it more)
Feature-rich, easy to use, powerful tool for marketing.
Powerful + easy to use is what makes Iterable great
Iterable is It
The best email platform I've used.
Iterable is a feature-rich email marketing Swiss army knife
Iterable Survey Review
Iterable makes it easy to have a successful implementation
Easy to use, building at scale
Easy to integrate
Impactful...Impressive...Inviting... Iterable.
Great product for smaller companies growing - easy to set up.
How Iterable Differs From Its Competitors
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- Templates are the blueprints for messages sent with Iterable. They can be as sophisticated as …
Campaign Performance
Customer Experience
Campaign Performance
- Iterable offers numerous possibilities of automation - We often use workflows / journeys in Iterable to facilitate this.
- It offers reusable codes (snippets) that is super helpful for headers, footers and anything …
Customer Experience
Campaign Performance
With the previous ESP, we could not be able to do any clever targeting, drip-feed campaigns or dynamic field event-based triggers. We now can!
While I think the journeys and documentation could be improved, it has provided us with a …
Customer Experience
We have created a number of data fields that connected to Iterable have allowed us to reach out to users with the right message at the right time and the …
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- A/B testing (57)9.090%
- Dashboards (58)7.979%
- Email deliverability reporting (57)7.676%
- Standard reports (58)7.272%
Reviewer Pros & Cons
Pricing
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
61 people also want pricing
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Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.8WYSIWYG email editor(52) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.8Dynamic content(54) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.8Ability to test dynamic content(54) Ratings
Users can test dynamic content prior to launching a campaign.
- 9A/B testing(57) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.9Mobile optimization(52) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.6Email deliverability reporting(57) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.2List management(57) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.8Triggered drip sequences(52) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(58) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.2Standard reports(58) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(51) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 6.7API(52) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.1Role-based workflow & approvals(47) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.4Customizability(50) Ratings
Users can customize their instance with features like custom fields and custom objects.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Iterable?
With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.
Iterable Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
Additional Features
- Supported: Segmentation on any field or criteria
- Supported: Journey builder (without coding)
Iterable Screenshots
Iterable Video
Iterable Integrations
Iterable Competitors
Iterable Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | United States, United Kingdom, Australia |
Supported Languages | English |
Iterable Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(113)Attribute Ratings
Reviews
(1-3 of 3)- It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
- Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
- The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
- One of my biggest frustrations with Iterable is that, in their continual quest for improvement, they sometimes make rather large and highly impactful changes to the platform without giving users ample notice or details on how to navigate the changes.
- The heatmaps are wildly inaccurate if you don't toggle to see raw data. This was something no one exactly tells you, and you have to figure it out for yourself. It can be vastly different than the reality. I'm hoping this is something that gets fixed ASAP.
- Notifications are hard to work with. You can't scroll through them or navigate different pages, so it's feasible you could miss an important notification in accounts that are very active and sending out a lot of blasts and journeys.
That said, it is the best of the best, and it isn't cheap. Smaller organizations that have small lists or haven't yet mastered monetizing their lists would have a hard time absorbing these costs and staying in the black. It's amazing, but you kind of have to "grow into it."
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 90%9.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 100%10.0
- API
- 100%10.0
- Role-based workflow & approvals
- 100%10.0
- Customizability
- 100%10.0
- Makes managing our remote editorial and marketing teams much easier.
- Makes it easy to compare and contrast our reports in Iterable, our database, versus what our clients are seeing on their end.
- Improvements in dynamic content have allowed us to dramatically increase our weekly editorial revenue, and not just as a one-off occurrence, but a level of predictability that wasn't available to us before.
- The support team allows us to get out ahead of potential system wide issues, as well as trouble-shooting specific obstacles our high-volume sending can create. Makes our lives a little easier.
The best email platform I've used.
- They built out a very easy-to-use system to create triggered campaigns based on behavior.
- They have a professional and responsive customer service team
- Their email builder is one of the best I have seen. It's also optimized for mobile.
- Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
- Their image uploading is very basic - but they are working on releasing a new version soon.
- It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 90%9.0
- A/B testing
- 60%6.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 90%9.0
- List management
- 80%8.0
- Triggered drip sequences
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 90%9.0
- Custom reports
- 100%10.0
- API
- 100%10.0
- Role-based workflow & approvals
- 100%10.0
- Customizability
- 100%10.0
- By creating highly specific and dynamic emails during, Iterable positively impacted our conversion rate.
- Iterable positively impacted customer retention because we're now able to send multiple journeys through their lifecycle to create value.
- Iterable positively impacted our flow of work. We've created many Journeys that we just leave and monitor weekly. We've steered away from blast campaigns and moved towards triggered journeys. This has allowed us to focus on dozens of different emails at a time.
- Iterable's easy-to-use template builder has allowed us to scale our email marketing exponentially.
- Creating highly segmented campaigns
- Bridging the gap between our brand and our customers
- Created journeys that we can setup and forget
- Organizing our campaigns to increase efficiency
- Easy-to-us template builder
- Triggered campaigns based on data
- Analyzing campaigns with different segmentations
- We haven't touched on in-app push notifications
- We would like to expand our journeys to include SMS
- Scalability
- Integration with Other Systems
- Ease of Use
Instead of having to go to knowledge page (like other companies), live support actually went into my template to try to replicate the issue to make my issue was solved. All they needed with my template name and a screenshot of the error.
- Template builder
- Foldering
- Journey
- Segmentation
- List creation
- Experiments
Iterable gets the job done!
- System and Workflow webhooks
- Multi-language emails
- 360 degree view of the customer in a single page
- Ease of drilling down on event data
- Segmentation
- Workflow webhooks have limited customization and data options
- Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
- No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
If you have a rather basic email program where you send emails in batch or trigger based, you should be able to get by.
- WYSIWYG email editor
- N/AN/A
- Dynamic content
- 40%4.0
- Ability to test dynamic content
- 50%5.0
- A/B testing
- 90%9.0
- Mobile optimization
- N/AN/A
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 90%9.0
- Dashboards
- 70%7.0
- Standard reports
- 70%7.0
- Custom reports
- 70%7.0
- API
- 90%9.0
- Role-based workflow & approvals
- 100%10.0
- Customizability
- 70%7.0
- Iterable has provided us with metrics that we didn't previously have. This enabled us to be able to build better tests and get a higher conversion rate.
Cordial didn't have any Fintech companies yet and we didn't want to be the first. Iterable had many recognized names so we went with them.