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https://media.trustradius.com/product-logos/mg/wK/NBCOIM16DOH2.PNGApplication of Appboy for Push NotificationAppboy powers our push notifications. It is used by both the mobile app team for open rate analysis, but is primarily supported by the editorial team, who curate the messages sent to our users.,Push notifications - allows for flexibility in message and content. Custom event reporting - set events in the app code that triggers when certain criteria is met. Segmentation - using user behavior to better target messaging based on what they engage with in-app.,Optimization - provide suggestions for messaging based on experience of past campaigns. Allow for greater flexibility in segmentation dimensions. Reduce latency in reporting - real time or concurrent user data would be useful.,9,Increased user consumption of mobile app Increased open rate of push notifications More average user sessions per day / per user prior to use of Appboy Greater understanding of user behavior,25,000 to 100,000,B2C,Ensighten Manage, Adobe Analytics, Google Analytics
  3. Braze (formerly Appboy) Reviews
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Braze (formerly Appboy)
13 Ratings
Score 7.9 out of 101
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Braze (formerly Appboy) Reviews

Braze (formerly Appboy)
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101
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Brian Rees profile photo
September 12, 2017

Braze (formerly Appboy) Review: "Application of Appboy for Push Notification"

Brian Rees
Score 9 out of 10
Vetted Review
Verified User
Review Source
Appboy powers our push notifications. It is used by both the mobile app team for open rate analysis, but is primarily supported by the editorial team, who curate the messages sent to our users.
  • Push notifications - allows for flexibility in message and content.
  • Custom event reporting - set events in the app code that triggers when certain criteria is met.
  • Segmentation - using user behavior to better target messaging based on what they engage with in-app.
  • Optimization - provide suggestions for messaging based on experience of past campaigns.
  • Allow for greater flexibility in segmentation dimensions.
  • Reduce latency in reporting - real time or concurrent user data would be useful.
Appboy provides the most value in allowing multiple teams with different goals and technical experience to collaborate with one product. The editorial team is comfortable creating our messaging, while another team can seamlessly dive into the data and create segments of the users who will be seeing the targeted message. After a campaign is complete, it is easy to look back through the performance and make adjustments for future messaging.
Read Brian Rees's full review

Braze (formerly Appboy) Scorecard Summary

Likelihood to Recommend (13)
7.9

About Braze (formerly Appboy)

Braze (formerly Appboy) is a lifecycle engagement platform that empowers brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI.

Braze is built for today’s mobile-first reality and tomorrow’s ambient computing future. Enterprise and born-digital brands rely on Braze to deliver personalized messaging experiences that span across channels, platforms, and devices. The product aims to enable the automation of sophisticated marketing and growth strategies easily, and instantly, on a global scale.

Each month, tens of billions of messages associated with nearly 2 billion active users are managed through Braze. Braze is a venture-backed company with hundreds of employees.

Categories:  Mobile Marketing

Braze (formerly Appboy) Features

Additional Features
Has featureMultichannel Messaging
Has featurePredictive Analytics
Has featureLifecycle Management
Has featureA/B testing
Has featureEmail deliverability
Has featureTriggered drip sequences
Has featureDashboards
Has featureStandard Reports
Has featureAPI
Has featureRole-based workflow & approvals

Braze (formerly Appboy) Integrations

Braze (formerly Appboy) Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?Optional

Braze (formerly Appboy) Support Options

 Free VersionPaid Version
Forum/Community
FAQ/Knowledgebase
Social Media
Phone
Email
Video Tutorials / Webinar

Braze (formerly Appboy) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No