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Braze

Score8.7 out of 10

342 Reviews and Ratings

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What is Braze?

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.

Categories & Use Cases

Reviews

What users are saying about Braze.
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Ben Hodson Review.

Benjamin Hodson
Digital Communications Manager in Sales at Labatt Breweries (10,001+ employees employees)

Use Cases and Deployment Scope

I use Braze to manage all forms of communication for our application. We use this to drive user engagement across different areas of the platform and to advance commercial priorities while promoting a strong user experience. Braze allows us to bridge a communication gap with limited in-person hours from our field sales teams.

Pros

  • Braze AI is very intuitive and supports day to day.
  • Segmentation by usage and tendencies is an asset.
  • Overall UI/UX.

Cons

  • More intuitive canvas building that is more streamlined like duplicating.
  • Auto build functionality based on previous campaigns.

Return on Investment

  • Increased customer awareness to speed up our field sales routines.

Usability

Braze at Mama Money

Jono ChildView profile
Head of Digital and Marketing in Marketing at Mama Money (51-200 employees employees)

Use Cases and Deployment Scope

We use Braze to send our customers messages at different parts of their journey with us across multiple platforms: Push, In-App, WhatsApp, SMS, Email. We use it for onboarding, cross-selling, education, notifications, specials and other use cases. We serve a large number of different segments and languages and can adapt messaging per segment with ease leading to much greater engagement

Pros

  • Segmentation and complex messaging for different cohorts
  • Real time notifications
  • Simple One off messages

Cons

  • Making it easier to access information and reporting in the platform itself for more detailed use cases

Return on Investment

  • Much better cross selling of multiple products
  • High conversion rate across the funnel as we can message people at each step with ease
  • Reduce churn through using their model and always on messaging
  • Higher uptake of specials or promotions as we can communicate these easily

Usability

Effective and intuitive CRM solution

Verified User
Manager in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

Braze is a fantastic solution for our B2C Customer Lifecycle strategy. They are continuously improving, releasing new features that allow us to scale our B2C touch points. It has a very user friendly interface, is intuitive to use and if you every face any issues their Documentation is second to none.

Pros

  • Documentation for solutioning
  • Design for ease of use
  • Saves you time on your day-to-day

Cons

  • Simple functionality like highlighting all canvas components to delete

Return on Investment

  • Reduced time spent on adhoc campaigns
  • More cohesive customer experiences

Usability

Alternatives Considered

HubSpot CRM and SAP Marketing Cloud

Other Software Used

HubSpot CRM, Figma

Great customer engagement platform with room to still scale

Incentivized
Verified User
Director in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Braze as the main tool for customer comms and how we approach our CRM for both all types of customer comms - marketing / transactional, desktop / mobile etc. Braze is the tool that powers it all, the central customer engagement platform. At a high level, Braze enables us to move from campaign-led CRM to a product-led, lifecycle-driven engagement model, where communication is triggered by real customer behaviour rather than fixed schedules.

Pros

  • Channel orchestration
  • Data and Segmentation
  • UI and simplicity of use

Cons

  • Analytics and reporting are still built mostly for ecommerce biz models
  • Canvases (journey orchestration) have limitations when you're trying to build super complex journeys

Return on Investment

  • Helped us pay 4x less than on our previous vendor and get a lot more features for our money
  • Engagement rates are up 10% since we started using it
  • Powers our journey towards £10mil in incremental revenue

Usability

Alternatives Considered

Salesforce Agentforce Marketing

Robust product does everything you want requires learning engineering support and budget.

Incentivized
Verified User
Director in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

My work w/ Braze involved Emails, In-App Messages, Push Notifications, and Content Cards. These channels allowed us to reach and engage our users in a variety of places in highly segmented and personalized manner by reaching users on the surfaces with which they were most likely to engage and triggered by specific behaviors.

Pros

  • Personalized messaging
  • User segmentation
  • Custom behavioral triggers for messages

Cons

  • Payment flexibility
  • High cost
  • Cost model based on data consumption disincentivized their core use cases which rely heavily on data

Return on Investment

  • Improved conversion rate
  • Improved revenue per user
  • Improved app engagement

Usability

Alternatives Considered

Iterable and Intuit Mailchimp

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