Overview
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
A great, all round service I'd definitely recommend
Litmus is great, you should get Litmus!
Litmus
Litmus has made my overall job easier and better
Streamlined reviews and proofing; stellar account support
Great testing tool!
The benchmark in email testing.
Litmus is great
A must have email tool.
Litmus review.
Great email QA tool for business!
Email Marketer's Review of Litmus
Litmus has been great for testing across email clients
Litmus Email review
How Litmus Differs From Its Competitors
Marketing Strategy
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Mobile optimization (292)9.292%
- Email Previews (287)9.191%
- Spam Testing (214)8.181%
- URL Validation (213)7.777%
Reviewer Pros & Cons
Video Reviews
1 video
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 6.1WYSIWYG email editor(22) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.9Dynamic content(14) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.6Ability to test dynamic content(190) Ratings
Users can test dynamic content prior to launching a campaign.
- 2.6Landing pages(3) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 1.8A/B testing(4) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.2Mobile optimization(292) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.6Email deliverability reporting(210) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 1.8List management(2) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 1Triggered drip sequences(1) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 5.6Dashboards(10) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.2Standard reports(192) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.6Custom reports(132) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 7.7URL Validation(213) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 7.9Link Tracking(182) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 8.1Spam Testing(214) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 9.1Email Previews(287) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.
Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals, including 80% of the Fortune 100, are users of their platform. And the company boasts a customer satisfaction rating of 98%.
Litmus Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Screenshots
Litmus Videos
Litmus Competitors
Litmus Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(497)Attribute Ratings
- 9.7Likelihood to Renew23 ratings
- 9.1Availability6 ratings
- 7.4Performance6 ratings
- 9.8Usability18 ratings
- 8.2Online Training2 ratings
- 9In-Person Training1 rating
- 9Implementation Rating10 ratings
- 8.7Configurability4 ratings
- 8.6Product Scalability6 ratings
- 10Ease of integration2 ratings
- 9.2Vendor pre-sale3 ratings
- 9.1Vendor post-sale4 ratings
Reviews
(1-3 of 3)Highly Recommend Utilizing Litmus!
One key business problem that the product addresses is being able to see the spam testing, loading speed, and accessibility for clients. Having intel from the get-go on problem areas to help us ensure a higher inbox placement rate is key and has been so helpful for us.
- I love how Litmus sends emails and webinar training to help continue education
- The Preview and QA feature is so helpful
- The Builder feature to see our code and find problem areas
- Customer service and continued support
- I enjoy the platform and don't have anything I would like done differently. The functionality is there, and the product has been so helpful for my team and me.
- Ability to test dynamic content
- N/AN/A
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- N/AN/A
- Standard reports
- N/AN/A
- Custom reports
- N/AN/A
- URL Validation
- 100%10.0
- Link Tracking
- N/AN/A
- Spam Testing
- 100%10.0
- Email Previews
- 100%10.0
- It has saved me a ton of time not having to manually test all of my emails and having a wide range of previews in one space.
- It makes the email review process faster and more efficient.
- It helps me see any problem areas in my code or email in general that needs to be fixed before sending.
2 - Marketing Data Analyst
3 - Digital Marketing Specialist (me)
As we look to expand our team, we will add more team members to the platform, but our entire marketing team currently uses the platform.
- Testing email
- Previewing emails prior to send
- Spam testing
- Seeing the spam issues prior to send
- The code/build feature (very helpful)
- The analytics component - we don't currently use this feature
- The sharing/commenting feature - we don't currently use this feature
- Product Features
- Product Usability
- Implemented in-house
- None
- no training
- Testing/previews
- Builder
- We haven't upgraded yet.
- I'm happy with what is currently available and am happy with any further upgrades as well!
Get on the Litmus bus
- Analytics tracking
- Email displays
- Spam filter
- First impressions
- Adding an email builder function similar to Stripo.
- Analytics could be more detailed.
- Error detection in code.
- Ability to test dynamic content
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- Standard reports
- 90%9.0
- Custom reports
- 90%9.0
- URL Validation
- 100%10.0
- Link Tracking
- 80%8.0
- Spam Testing
- 100%10.0
- Email Previews
- 100%10.0
- Time saved testing emails.
- Not worrying about how emails looked in platforms our clients weren't using.
- Better understanding of performance metrics.
- Email testing
- Spam testing
- Analytics
- The ability to incorporate GIFs in our emails
- Test what design layouts work and what doesn't
- Save templates for future use
- Continued testing across platforms
- Utilizing proof to reduce review time
- Stay current on industry trends and practices
- Price
- Product Features
- Product Usability
- Implemented in-house
- Nothing
- no training
- Builder
- Testing
- Analytics
- None
- None
- None that I can think of
- File import/export
- Not sure any apply we have continued to use the same base features that Litmus offers online.
- Not sure
Create a flawless email with Litmus!
- Browser testing is possible on Litmus.
- Mobile testing can be done on various devices and modes.
- Issues like cropping of images and content can be captured
- Emails in development can be tested efficiently on different platforms before sending to production.
- It could be better if links can be tested in Litmus.
- Functionalities cannot be tested on Litmus.
- Litmus is restricted to test display: UI only.
Litmus is perfect to test emails.
Litmus is not appropriate to test functionalities and any CTAs.
- Ability to test dynamic content
- 80%8.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 100%10.0
- Standard reports
- 80%8.0
- Custom reports
- 80%8.0
- URL Validation
- 100%10.0
- Link Tracking
- 70%7.0
- Spam Testing
- 80%8.0
- Email Previews
- 100%10.0
- Saves a lot of time in mobile testing
- Provides good value for money when utilized to full extent.
- Saves resources in defect capturing.
- AT&T Managed Threat Detection and Response
Marketing teams.
Quality Assurance teams including manual and automation testers
- Test emails in all browsers
- Test emails at different mobile clients (devices)
- Test emails for accessibility issues
- Test emails for any content display issues: cropping, overlapping etc.
- We are able to use litmus for accessibility
- In our organization users are trying to create their own checklist to utilize Litmus
- Adding new clients to test list
- For testers to take full page screenshots while using litmus clients: Desktop and mobile
- Share the checklists with team members
- Use "builder" to get insights of development
- Price
- Product Features
- Product Usability
- Analyst Reports
- Implemented in-house
- To give access to all team members was an issue.
- in-person training
- Use the checklist
- Use available mobile and desktop clients
- Use the first overview provided by Litmus
- Nothing is very difficult in terms of using this software
- Siverpop
- JIRA
- File import/export
- More seamless features
- Checklist is a good option to use
- More clients to test