TrustRadius Insights
RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and …
Starting at $49 per month
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What is RavenTools?
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website…
Recent Reviews
Popular Features
- SERP ranking tracking (12)10.0100%
- Site audit / diagnostics (12)10.0100%
- Integration with web analytics tools (12)10.0100%
- Backlink management (12)7.070%
Pricing
Small Biz (2 users)
$49
Cloud
per month
Start (4 users)
$109
Cloud
per month
Grow (8 users)
$199
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Live Raven Tools Walk Through and Demo #2 (May)
YouTube
Raven Demo
YouTube
Features
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Product Details
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What is RavenTools?
RavenTools Video
RavenTools Overview
RavenTools Integrations
RavenTools Competitors
RavenTools Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic by way of getting cited by others. Like other more comprehensive solutions, Raven Tools also helps marketers manage PPC campaigns with analytics and reporting.
The Raven Pro edition allows 4 users access to Ravel Tools for $99 per month, while Raven Agency provides a group of unlimited size shared access for $249 per month. Both editions support unlimited campaigning and access to Raven Tools' foundational data sources, as well as white label reporting, but Agency triples Link Manager storage from 50k to 150k links.
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.
The most common users of RavenTools are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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- Recommendations
RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and campaigns, assist with web development and SEO planning, and create performance reports. With the software's integration with Google Search Console, Google Adwords, Google Analytics, and Majestic SEO's backlink data, users can easily generate comprehensive reports that provide valuable insights. One of the standout features of RavenTools is its site audit tool, which highlights issues such as semantic data, visibility issues, and duplicate content or title tags that need to be addressed. Users also appreciate how RavenTools helps them manage and track analytics across multiple websites, making it particularly useful for B2B lead generation and online sales of consumable products. The software is often used to track social media engagement, compare SEO health with competitors, discover backlinks, create automated reports, and perform site audits. Its visual reports make it easy for both analysts and non-analysts alike to understand the information presented. Furthermore, RavenTools enables users to load data from multiple sources into one platform and track metrics that matter to them and their clients. This consolidation of data helps make marketing reporting easier by providing a one-stop solution for measuring the effectiveness of digital marketing efforts. Additionally, the ability to add written text to each section of the report allows for further explanation of the information provided. RavenTools also proves valuable for monitoring keyword rankings and traffic for SEO projects and providing white-labeled SEO reports. Users have found that RavenTools helps them manage their time efficiently by streamlining tasks related to PPC, social media management, SEO, content creation, and research based on clients' goals. Overall, RavenTools is a user-friendly solution that provides valuable insights for users with varying levels of experience in the industry.
Responsive Customer Service: Many users have expressed their satisfaction with RavenTools' customer service team, which has been described as highly responsive and helpful. Reviewers consistently report quick response times and assistance within 24 hours when reaching out for support.
Easy Data Presentation: A significant number of users appreciate how RavenTools presents data in a format that closely resembles Google Analytics. This similarity makes it easier for users to navigate and understand the data, allowing for seamless integration across various platforms.
Simple Setup Process: Users find the setup process in RavenTools to be straightforward and user-friendly. After linking their accounts, they notice that the tool automatically populates relevant data, eliminating the need for manual entry or configuration.
Confusing and Hard-to-Read User Interface: Many users have expressed frustration with the user interface of RavenTools, finding it confusing and difficult to read. This sentiment is especially prevalent when users are trying to interpret charts for keyword placement.
Frequent Crashes in iPhone App: Some users have reported frequent crashes when using the Google Analytics portion of RavenTools' iPhone app. This issue has caused inconvenience and hindered their ability to access important data on-the-go.
Limited Reporting for Social Media Platforms: Several reviewers have mentioned that they would like to see additional reporting options for other social media platforms, particularly Instagram. The lack of comprehensive reporting for these platforms limits the effectiveness of RavenTools as an all-in-one marketing tool.
Users of Raven Tools commonly recommend the following:
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Utilize Raven Tools for SEO and PPC. Users suggest leveraging Raven Tools for search engine optimization (SEO) and pay-per-click (PPC) advertising. They find it to be a comprehensive reporting tool that works well for small companies.
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Manage multiple reporting and online tools. Users recommend using Raven Tools to manage various reporting and online tools simultaneously. It allows users to streamline their workflow and efficiently handle multiple sites.
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Seek assistance from customer service. Users advise reaching out to Raven Tools' customer service for assistance with any issues or inquiries. They appreciate the support provided by the team.
It's worth noting that while users highly recommend Raven Tools, they also suggest considering other tools in the market and being aware of its limitations before making a purchase. Overall, users find Raven Tools to be a cost-effective solution that provides valuable information, but its effectiveness ultimately depends on the user's skills and specific needs.
Attribute Ratings
Reviews
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July 08, 2015
Easily Integrate Marketing Data with RavenTools
Score 9 out of 10
Vetted Review
Verified User
RavenTools is our primary reporting tool for measuring effectiveness of our digital marketing efforts. Although the reports are generated by the Engagement Department the reports are shared with clients as well as within the company to help the Account Executives understand how the online campaigns are driving traffic to the website and ultimately increasing the number of leads generated for our clients. We sometimes supplement these reports with reports directly out of Google Analytics but the visual nature of the reports generated by RavenTools makes it easy for non-analysts to understand the information.
- The reporting module allows us to easily customize reports. We can add or remove modules depending on whether the reports are going to be internal or external.
- Raven allows us to aggregate all of our Analytics, AdWords and social accounts so that we can present a complete Integrated Marketing Report.
- Raven makes it easy to edit the variables in the reports such as comparisons between time periods, number of items presented in a table, and sort order.
- Raven is not a 1-1 match to the modules in Google Analytics. There are still reports that we get from GA and combine with our RavenTools report.
- Raven does not retroactively pick up some social data. If you forget to set social tracking up on day one, you're in trouble.
- RavenTools has absolutely improved the reporting we provide our clients. We used to be mashing together dissimilar Excel reports. Comparisons between time periods was difficult to present and graphs had to be created manually with lots of time spent formatting them correctly.
- RavenTools has improved the efficiency with which we put together our reports. This frees us up to do more high-level thinking about recommendations and up-sell opportunities which ultimately leads to more revenue.
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
Change management was a major issue with the implementation
There's a "glitch" every single day!!!