12mass vs. Brandle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
12mass
Score 4.0 out of 10
N/A
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A
Brandle
Score 9.0 out of 10
N/A
Brandle is a social media management platform focused on governance, compliance and minimizing the brand risks involved in social media.N/A
Pricing
12massBrandle
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
12massBrandle
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
12massBrandle
Top Pros
Top Cons

No answers on this topic

Features
12massBrandle
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
12mass
-
Ratings
Brandle
8.3
1 Ratings
8% above category average
Boolean keyword searches00 Ratings8.01 Ratings
Filtering out noise/spam00 Ratings10.01 Ratings
Sentiment analysis00 Ratings9.01 Ratings
Broad channel coverage00 Ratings6.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
Brandle
9.0
1 Ratings
11% above category average
Audience targeting00 Ratings10.01 Ratings
Content optimization00 Ratings9.01 Ratings
Workflow management00 Ratings8.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
Brandle
8.7
1 Ratings
6% above category average
Automated routing and prioritization00 Ratings9.01 Ratings
Customer interaction histories00 Ratings8.01 Ratings
Bulk actions00 Ratings9.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
Brandle
9.3
1 Ratings
17% above category average
Lead generation00 Ratings9.01 Ratings
Content marketing00 Ratings9.01 Ratings
Paid media management00 Ratings9.01 Ratings
Campaigns and promotions00 Ratings10.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
12mass
-
Ratings
Brandle
10.0
1 Ratings
15% above category average
Twitter00 Ratings10.01 Ratings
Facebook00 Ratings10.01 Ratings
LinkedIn00 Ratings10.01 Ratings
Google+00 Ratings10.01 Ratings
Instagram00 Ratings10.01 Ratings
Pinterest00 Ratings10.01 Ratings
YouTube00 Ratings10.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
Brandle
8.7
1 Ratings
10% above category average
Campaign success analytics00 Ratings8.01 Ratings
Real-time tracking00 Ratings9.01 Ratings
Competitor analysis00 Ratings9.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
12mass
-
Ratings
Brandle
9.0
1 Ratings
10% above category average
Role-based user permissions & privileges00 Ratings9.01 Ratings
Mobile access00 Ratings9.01 Ratings
Best Alternatives
12massBrandle
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
12massBrandle
Likelihood to Recommend
8.5
(3 ratings)
9.0
(1 ratings)
Likelihood to Renew
8.2
(3 ratings)
-
(0 ratings)
Usability
8.2
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
12massBrandle
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Brandle
Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.
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Pros
12mass
  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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Brandle
  • Helping to govern what we do for our social media presence.
  • Keeps track of ratings and viewing of our social media, websites, and apps.
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Cons
12mass
  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
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Brandle
  • Sometimes it can glitch on you.
  • There aren't many templates.
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Likelihood to Renew
12mass
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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Brandle
No answers on this topic
Usability
12mass
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Brandle
No answers on this topic
Support Rating
12mass
helped me every time
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Brandle
No answers on this topic
Implementation Rating
12mass
see the tutorials on you tube. that helps
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Brandle
No answers on this topic
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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Brandle
Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.
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Return on Investment
12mass
  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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Brandle
  • It has enabled more traffic to come across our website.
  • It has brought more follows to our social media.
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ScreenShots