12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.
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Brandle
Score 9.0 out of 10
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Brandle is a social media management platform focused on governance, compliance and minimizing the brand risks involved in social media.
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Pricing
12mass
Brandle
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
12mass
Brandle
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
12mass
Brandle
Features
12mass
Brandle
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
12mass
-
Ratings
Brandle
8.3
1 Ratings
9% above category average
Boolean keyword searches
00 Ratings
8.01 Ratings
Filtering out noise/spam
00 Ratings
10.01 Ratings
Sentiment analysis
00 Ratings
9.01 Ratings
Broad channel coverage
00 Ratings
6.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
Brandle
9.0
1 Ratings
11% above category average
Audience targeting
00 Ratings
10.01 Ratings
Content optimization
00 Ratings
9.01 Ratings
Workflow management
00 Ratings
8.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
Brandle
8.7
1 Ratings
7% above category average
Automated routing and prioritization
00 Ratings
9.01 Ratings
Customer interaction histories
00 Ratings
8.01 Ratings
Bulk actions
00 Ratings
9.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
Brandle
9.3
1 Ratings
19% above category average
Lead generation
00 Ratings
9.01 Ratings
Content marketing
00 Ratings
9.01 Ratings
Paid media management
00 Ratings
9.01 Ratings
Campaigns and promotions
00 Ratings
10.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
12mass
-
Ratings
Brandle
10.0
1 Ratings
17% above category average
Twitter
00 Ratings
10.01 Ratings
Facebook
00 Ratings
10.01 Ratings
LinkedIn
00 Ratings
10.01 Ratings
Google+
00 Ratings
10.01 Ratings
Instagram
00 Ratings
10.01 Ratings
Pinterest
00 Ratings
10.01 Ratings
YouTube
00 Ratings
10.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
Brandle
8.7
1 Ratings
11% above category average
Campaign success analytics
00 Ratings
8.01 Ratings
Real-time tracking
00 Ratings
9.01 Ratings
Competitor analysis
00 Ratings
9.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.
The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
The system gets smarter as you use it, which speeds up the conversations even further.
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.
Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
It definitely saves time, I don't think you can ever engage with that many people manually.
More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.