What users are saying about
6 Ratings
1 Ratings
6 Ratings
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Score 1 out of 100
1 Ratings
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Score 9 out of 100

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Anonymous | TrustRadius Reviewer

Brandle

Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

12mass
Brandle
8.3
Boolean keyword searches
12mass
Brandle
8.0
Filtering out noise/spam
12mass
Brandle
10.0
Sentiment analysis
12mass
Brandle
9.0
Broad channel coverage
12mass
Brandle
6.0

Publishing

12mass
Brandle
9.0
Audience targeting
12mass
Brandle
10.0
Content optimization
12mass
Brandle
9.0
Workflow management
12mass
Brandle
8.0

Engagement

12mass
Brandle
8.7
Automated routing and prioritization
12mass
Brandle
9.0
Customer interaction histories
12mass
Brandle
8.0
Bulk actions
12mass
Brandle
9.0

Marketing

12mass
Brandle
9.3
Lead generation
12mass
Brandle
9.0
Content marketing
12mass
Brandle
9.0
Paid media management
12mass
Brandle
9.0
Campaigns and promotions
12mass
Brandle
10.0

Channel coverage/integration

12mass
Brandle
10.0
Twitter
12mass
Brandle
10.0
Facebook
12mass
Brandle
10.0
LinkedIn
12mass
Brandle
10.0
Google+
12mass
Brandle
10.0
Instagram
12mass
Brandle
10.0
Pinterest
12mass
Brandle
10.0
YouTube
12mass
Brandle
10.0

Reporting/analytics

12mass
Brandle
8.7
Campaign success analytics
12mass
Brandle
8.0
Real-time tracking
12mass
Brandle
9.0
Competitor analysis
12mass
Brandle
9.0

Account management

12mass
Brandle
9.0
Role-based user permissions & privileges
12mass
Brandle
9.0
Mobile access
12mass
Brandle
9.0

Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
Anonymous | TrustRadius Reviewer

Brandle

  • Helping to govern what we do for our social media presence.
  • Keeps track of ratings and viewing of our social media, websites, and apps.
Anonymous | TrustRadius Reviewer

Cons

12mass

  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
Anonymous | TrustRadius Reviewer

Brandle

  • Sometimes it can glitch on you.
  • There aren't many templates.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Anonymous | TrustRadius Reviewer

Brandle

No score
No answers yet
No answers on this topic

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Anonymous | TrustRadius Reviewer

Brandle

No score
No answers yet
No answers on this topic

Support Rating

12mass

12mass 8.2
Based on 2 answers
helped me every time
Anonymous | TrustRadius Reviewer

Brandle

No score
No answers yet
No answers on this topic

Implementation Rating

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
Anonymous | TrustRadius Reviewer

Brandle

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Anonymous | TrustRadius Reviewer

Brandle

Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.
Anonymous | TrustRadius Reviewer

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
Anonymous | TrustRadius Reviewer

Brandle

  • It has enabled more traffic to come across our website.
  • It has brought more follows to our social media.
Anonymous | TrustRadius Reviewer

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Brandle

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

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