TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    12mass

    Score4 out of 10
    N/A12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A

    Brandle

    Score9 out of 10
    N/ABrandle is a social media management platform focused on governance, compliance and minimizing the brand risks involved in social media.N/A
    Pricing
    12massBrandle
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    12massBrandle
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    12massBrandle
    Listening/monitoring
    Comparison of Listening/monitoring features of 12mass and Brandle
    Feature
    12mass
    -
    Ratings
    Brandle
    8.3
    1 Ratings
    8% above category average
    Boolean keyword searches00 Ratings8.01 Ratings
    Filtering out noise/spam00 Ratings10.01 Ratings
    Sentiment analysis00 Ratings9.01 Ratings
    Broad channel coverage00 Ratings6.01 Ratings
    Publishing
    Comparison of Publishing features of 12mass and Brandle
    Feature
    12mass
    -
    Ratings
    Brandle
    9.0
    1 Ratings
    10% above category average
    Audience targeting00 Ratings10.01 Ratings
    Content optimization00 Ratings9.01 Ratings
    Workflow management00 Ratings8.01 Ratings
    Engagement
    Comparison of Engagement features of 12mass and Brandle
    Feature
    12mass
    -
    Ratings
    Brandle
    8.7
    1 Ratings
    7% above category average
    Automated routing and prioritization00 Ratings9.01 Ratings
    Customer interaction histories00 Ratings8.01 Ratings
    Bulk actions00 Ratings9.01 Ratings
    Marketing
    Comparison of Marketing features of 12mass and Brandle
    Feature
    12mass
    -
    Ratings
    Brandle
    9.3
    1 Ratings
    18% above category average
    Lead generation00 Ratings9.01 Ratings
    Content marketing00 Ratings9.01 Ratings
    Paid media management00 Ratings9.01 Ratings
    Campaigns and promotions00 Ratings10.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of 12mass and Brandle
    Feature
    12mass
    -
    Ratings
    Brandle
    10.0
    1 Ratings
    18% above category average
    Twitter00 Ratings10.01 Ratings
    Facebook00 Ratings10.01 Ratings
    LinkedIn00 Ratings10.01 Ratings
    Google+00 Ratings10.01 Ratings
    Instagram00 Ratings10.01 Ratings
    Pinterest00 Ratings10.01 Ratings
    YouTube00 Ratings10.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of 12mass and Brandle
    Feature
    12mass
    -
    Ratings
    Brandle
    8.7
    1 Ratings
    12% above category average
    Campaign success analytics00 Ratings8.01 Ratings
    Real-time tracking00 Ratings9.01 Ratings
    Competitor analysis00 Ratings9.01 Ratings
    Account management
    Comparison of Account management features of 12mass and Brandle
    Feature
    12mass
    -
    Ratings
    Brandle
    9.0
    1 Ratings
    13% above category average
    Role-based user permissions & privileges00 Ratings9.01 Ratings
    Mobile access00 Ratings9.01 Ratings
    Best Alternatives
    12massBrandle
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    12massBrandle
    Likelihood to Recommend
    8.5
    (3 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    8.2
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.2
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    12massBrandle
    Likelihood to Recommend
    12mass
    The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
    Read full review
    Brandle
    Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.
    Incentivized
    Read full review
    Pros
    12mass
    • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
    • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
    • The system gets smarter as you use it, which speeds up the conversations even further.
    Read full review
    Brandle
    • Helping to govern what we do for our social media presence.
    • Keeps track of ratings and viewing of our social media, websites, and apps.
    Incentivized
    Read full review
    Cons
    12mass
    • Should add a Facebook private messages option.
    • If my brand wasn't mentioned so much I don't think I would need to use it.
    • Sometimes the site is slow.
    Read full review
    Brandle
    • Sometimes it can glitch on you.
    • There aren't many templates.
    Incentivized
    Read full review
    Likelihood to Renew
    12mass
    In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
    Read full review
    Brandle
    No answers on this topic
    Usability
    12mass
    It's easy to use, after a while you'll get used to it and find it easy to navigate
    Read full review
    Brandle
    No answers on this topic
    Support Rating
    12mass
    helped me every time
    Read full review
    Brandle
    No answers on this topic
    Implementation Rating
    12mass
    see the tutorials on you tube. that helps
    Read full review
    Brandle
    No answers on this topic
    Alternatives Considered
    12mass
    We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
    Read full review
    Brandle
    Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.
    Incentivized
    Read full review
    Return on Investment
    12mass
    • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
    • It definitely saves time, I don't think you can ever engage with that many people manually.
    • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
    Read full review
    Brandle
    • It has enabled more traffic to come across our website.
    • It has brought more follows to our social media.
    Incentivized
    Read full review
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