What users are saying about
6 Ratings
1 Rating
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 1 out of 100
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

    Listening/monitoring

    12mass

    Feature Set Not Supported
    N/A
    8.3

    Brandle

    83%
    Brandle ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Filtering out noise/spam

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Sentiment analysis

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Broad channel coverage

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Publishing

    12mass

    Feature Set Not Supported
    N/A
    9.0

    Brandle

    90%
    Brandle ranks higher in 3/3 features

    Audience targeting

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Content optimization

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Workflow management

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Engagement

    12mass

    Feature Set Not Supported
    N/A
    8.7

    Brandle

    87%
    Brandle ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Customer interaction histories

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Bulk actions

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Marketing

    12mass

    Feature Set Not Supported
    N/A
    9.3

    Brandle

    93%
    Brandle ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Content marketing

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Paid media management

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Campaigns and promotions

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Channel coverage/integration

    12mass

    Feature Set Not Supported
    N/A
    10.0

    Brandle

    100%
    Brandle ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Facebook

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    LinkedIn

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Google+

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Instagram

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Pinterest

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    YouTube

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Reporting/analytics

    12mass

    Feature Set Not Supported
    N/A
    8.7

    Brandle

    87%
    Brandle ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Real-time tracking

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Competitor analysis

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Account management

    12mass

    Feature Set Not Supported
    N/A
    9.0

    Brandle

    90%
    Brandle ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Mobile access

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Attribute Ratings

    • Brandle is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.5

    12mass

    85%
    3 Ratings
    9.0

    Brandle

    90%
    1 Rating

    Likelihood to Renew

    8.2

    12mass

    82%
    3 Ratings

    Brandle

    N/A
    0 Ratings

    Usability

    8.2

    12mass

    82%
    2 Ratings

    Brandle

    N/A
    0 Ratings

    Support Rating

    8.2

    12mass

    82%
    4 Ratings

    Brandle

    N/A
    0 Ratings

    Implementation Rating

    8.2

    12mass

    82%
    2 Ratings

    Brandle

    N/A
    0 Ratings

    Likelihood to Recommend

    12mass

    The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
    Anonymous | TrustRadius Reviewer

    Brandle

    Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.
    Anonymous | TrustRadius Reviewer

    Pros

    12mass

    • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
    • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
    • The system gets smarter as you use it, which speeds up the conversations even further.
    Anonymous | TrustRadius Reviewer

    Brandle

    • Helping to govern what we do for our social media presence.
    • Keeps track of ratings and viewing of our social media, websites, and apps.
    Anonymous | TrustRadius Reviewer

    Cons

    12mass

    • Should add a Facebook private messages option.
    • If my brand wasn't mentioned so much I don't think I would need to use it.
    • Sometimes the site is slow.
    Anonymous | TrustRadius Reviewer

    Brandle

    • Sometimes it can glitch on you.
    • There aren't many templates.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    12mass

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?

    Starting Price

    Brandle

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    12mass

    12mass 8.2
    Based on 3 answers
    In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
    Anonymous | TrustRadius Reviewer

    Brandle

    No score
    No answers yet
    No answers on this topic

    Usability

    12mass

    12mass 8.2
    Based on 2 answers
    It's easy to use, after a while you'll get used to it and find it easy to navigate
    Anonymous | TrustRadius Reviewer

    Brandle

    No score
    No answers yet
    No answers on this topic

    Support Rating

    12mass

    12mass 8.2
    Based on 4 answers
    helped me every time
    Anonymous | TrustRadius Reviewer

    Brandle

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    12mass

    12mass 8.2
    Based on 2 answers
    see the tutorials on you tube. that helps
    Anonymous | TrustRadius Reviewer

    Brandle

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    12mass

    We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
    Anonymous | TrustRadius Reviewer

    Brandle

    Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    12mass

    • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
    • It definitely saves time, I don't think you can ever engage with that many people manually.
    • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
    Anonymous | TrustRadius Reviewer

    Brandle

    • It has enabled more traffic to come across our website.
    • It has brought more follows to our social media.
    Anonymous | TrustRadius Reviewer

    Add comparison