6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 1 out of 100
Based on 6 reviews and ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 1 reviews and ratings
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesBrandle
Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.

Verified User
Administrative Assistant in Finance and Accounting
Accounting Company, 1001-5000 employeesFeature Rating Comparison
Listening/monitoring
12mass
—
Brandle
8.3
Boolean keyword searches
12mass
—
Brandle
8.0
Filtering out noise/spam
12mass
—
Brandle
10.0
Sentiment analysis
12mass
—
Brandle
9.0
Broad channel coverage
12mass
—
Brandle
6.0
Publishing
12mass
—
Brandle
9.0
Audience targeting
12mass
—
Brandle
10.0
Content optimization
12mass
—
Brandle
9.0
Workflow management
12mass
—
Brandle
8.0
Engagement
12mass
—
Brandle
8.7
Automated routing and prioritization
12mass
—
Brandle
9.0
Customer interaction histories
12mass
—
Brandle
8.0
Bulk actions
12mass
—
Brandle
9.0
Marketing
12mass
—
Brandle
9.3
Lead generation
12mass
—
Brandle
9.0
Content marketing
12mass
—
Brandle
9.0
Paid media management
12mass
—
Brandle
9.0
Campaigns and promotions
12mass
—
Brandle
10.0
Channel coverage/integration
12mass
—
Brandle
10.0
12mass
—
Brandle
10.0
12mass
—
Brandle
10.0
12mass
—
Brandle
10.0
Google+
12mass
—
Brandle
10.0
12mass
—
Brandle
10.0
12mass
—
Brandle
10.0
YouTube
12mass
—
Brandle
10.0
Reporting/analytics
12mass
—
Brandle
8.7
Campaign success analytics
12mass
—
Brandle
8.0
Real-time tracking
12mass
—
Brandle
9.0
Competitor analysis
12mass
—
Brandle
9.0
Account management
12mass
—
Brandle
9.0
Role-based user permissions & privileges
12mass
—
Brandle
9.0
Mobile access
12mass
—
Brandle
9.0
Pros
12mass
- The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
- 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
- The system gets smarter as you use it, which speeds up the conversations even further.

Verified User
Employee in Marketing
Internet Company, 11-50 employeesBrandle
- Helping to govern what we do for our social media presence.
- Keeps track of ratings and viewing of our social media, websites, and apps.

Verified User
Administrative Assistant in Finance and Accounting
Accounting Company, 1001-5000 employeesCons
12mass
- Should add a Facebook private messages option.
- If my brand wasn't mentioned so much I don't think I would need to use it.
- Sometimes the site is slow.

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesBrandle
- Sometimes it can glitch on you.
- There aren't many templates.

Verified User
Administrative Assistant in Finance and Accounting
Accounting Company, 1001-5000 employeesLikelihood to Renew
12mass
12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesBrandle
No score
No answers yet
No answers on this topic
Usability
12mass
12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate

Verified User
Employee in Marketing
Internet Company, 11-50 employeesBrandle
No score
No answers yet
No answers on this topic
Support Rating
12mass
12mass 8.2
Based on 2 answers
helped me every time

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesBrandle
No score
No answers yet
No answers on this topic
Implementation Rating
12mass
12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesBrandle
No score
No answers yet
No answers on this topic
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesBrandle
Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.

Verified User
Administrative Assistant in Finance and Accounting
Accounting Company, 1001-5000 employeesReturn on Investment
12mass
- Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
- It definitely saves time, I don't think you can ever engage with that many people manually.
- More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.

Verified User
Employee in Marketing
Internet Company, 11-50 employeesBrandle
- It has enabled more traffic to come across our website.
- It has brought more follows to our social media.

Verified User
Administrative Assistant in Finance and Accounting
Accounting Company, 1001-5000 employeesPricing Details
12mass
General
Free Trial
Yes