12mass vs. Hearsay Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
12mass
Score 4.0 out of 10
N/A
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A
Hearsay Social
Score 8.6 out of 10
N/A
Hearsay social is designed to help companies that have both corporate brands and local representatives in highly-regulated industries like banking and insurance. It allows companies to push out social media content for their local representatives to personalize, and then analyze the effectiveness of their campaigns. Clients are large companies in highly-regulated industries, or companies with a large store networks or retail franchise networks.N/A
Pricing
12massHearsay Social
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
12massHearsay Social
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
12massHearsay Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
12mass
-
Ratings
Hearsay Social
9.0
1 Ratings
16% above category average
Boolean keyword searches00 Ratings9.01 Ratings
Filtering out noise/spam00 Ratings9.01 Ratings
Sentiment analysis00 Ratings9.01 Ratings
Broad channel coverage00 Ratings9.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
Hearsay Social
9.3
1 Ratings
15% above category average
Content planning and scheduling00 Ratings10.01 Ratings
Audience targeting00 Ratings9.01 Ratings
Content optimization00 Ratings8.01 Ratings
Workflow management00 Ratings10.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
Hearsay Social
9.0
1 Ratings
10% above category average
Automated routing and prioritization00 Ratings9.01 Ratings
Customer interaction histories00 Ratings9.01 Ratings
Bulk actions00 Ratings9.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
Hearsay Social
9.3
1 Ratings
17% above category average
Lead generation00 Ratings9.01 Ratings
Content marketing00 Ratings9.01 Ratings
Paid media management00 Ratings9.01 Ratings
Campaigns and promotions00 Ratings10.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
12mass
-
Ratings
Hearsay Social
9.3
1 Ratings
8% above category average
Twitter00 Ratings10.01 Ratings
Facebook00 Ratings10.01 Ratings
LinkedIn00 Ratings9.01 Ratings
Google+00 Ratings8.01 Ratings
Instagram00 Ratings9.01 Ratings
Pinterest00 Ratings10.01 Ratings
YouTube00 Ratings9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
Hearsay Social
9.0
1 Ratings
13% above category average
Campaign success analytics00 Ratings9.01 Ratings
Real-time tracking00 Ratings9.01 Ratings
Competitor analysis00 Ratings9.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
12mass
-
Ratings
Hearsay Social
9.0
1 Ratings
10% above category average
Role-based user permissions & privileges00 Ratings9.01 Ratings
Mobile access00 Ratings9.01 Ratings
Best Alternatives
12massHearsay Social
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
12massHearsay Social
Likelihood to Recommend
8.5
(3 ratings)
9.0
(1 ratings)
Likelihood to Renew
8.2
(3 ratings)
-
(0 ratings)
Usability
8.2
(2 ratings)
9.0
(1 ratings)
Support Rating
8.2
(2 ratings)
9.0
(1 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
12massHearsay Social
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Hearsay Systems
Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
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Pros
12mass
  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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Hearsay Systems
  • Single dashboard of all your social media channels
  • Automation of posts
  • Scheduled posting as per design
  • Great for analytics & customer Interactions
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Cons
12mass
  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
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Hearsay Systems
  • Lacks ability for significant flexibility and customization
  • Mobile app sometimes does not save the posts that are edited
  • It does allow you to tag or hashtag any post.
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Likelihood to Renew
12mass
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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Hearsay Systems
No answers on this topic
Usability
12mass
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Hearsay Systems
If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
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Support Rating
12mass
helped me every time
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Hearsay Systems
1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks
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Implementation Rating
12mass
see the tutorials on you tube. that helps
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Hearsay Systems
No answers on this topic
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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Hearsay Systems
Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
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Return on Investment
12mass
  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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Hearsay Systems
  • It has helped us save time in maintaining our social media handles
  • It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
  • It helped us design our posts better based on inputs & design ideas based on our past posts
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ScreenShots