12mass vs. RADAAR

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
12mass
Score 4.0 out of 10
N/A
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A
RADAAR
Score 9.4 out of 10
Small Businesses (1-50 employees)
RADAAR is a social media management and collaboration platform designed for handling multiple brands. It helps at a range of tasks from scheduling and publishing posts on their profiles to analyzing their efforts. RADAAR provides a variety of features including tools for publishing, engagement, listening, and analytics. Whether for a small business focusing on a few social media networks, or an agency managing multiple brands, or an enterprise company that needs it all, RADAAR aims…
$0
per workspace
Pricing
12massRADAAR
Editions & Modules
No answers on this topic
Starter
$0.00
per workspace
Standard
$9.50
per workspace
Offerings
Pricing Offerings
12massRADAAR
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$9.50 per workspace
Additional DetailsSome of RADAAR's features are free and some are paid. We also provide a free plan. On the free plan, you get 3 social media channels and 45 posts for each workspace per month. Your 45 posts per month are counted towards your total when they're posted and they reset every month. If you exceed this limit, you will only pay for what you use. RADAAR also offers a pay-as-you-go pricing model, meaning that you'll only be charged for the features you use. A wallet is a billing account that holds your payment details. A paid plan or paid features are always paid for by a single wallet. You may have one wallet for multiple workspaces or a separate wallet for each workspace. Paid feature usage is charged to the linked wallet. You can modify or delete a wallet.
More Pricing Information
Community Pulse
12massRADAAR
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
12massRADAAR
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
12mass
-
Ratings
RADAAR
7.7
1 Ratings
0% above category average
Boolean keyword searches00 Ratings7.01 Ratings
Sentiment analysis00 Ratings6.01 Ratings
Broad channel coverage00 Ratings10.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
RADAAR
8.1
2 Ratings
1% above category average
Content planning and scheduling00 Ratings9.32 Ratings
Content optimization00 Ratings6.01 Ratings
Workflow management00 Ratings9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
RADAAR
9.7
2 Ratings
17% above category average
Customer interaction histories00 Ratings10.01 Ratings
Bulk actions00 Ratings9.32 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
12mass
-
Ratings
RADAAR
8.9
2 Ratings
4% above category average
Twitter00 Ratings9.32 Ratings
Facebook00 Ratings9.32 Ratings
LinkedIn00 Ratings9.32 Ratings
Instagram00 Ratings9.32 Ratings
Pinterest00 Ratings8.01 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
RADAAR
8.3
2 Ratings
5% above category average
Real-time tracking00 Ratings8.32 Ratings
Account management
Comparison of Account management features of Product A and Product B
12mass
-
Ratings
RADAAR
5.8
2 Ratings
34% below category average
Role-based user permissions & privileges00 Ratings5.01 Ratings
Mobile access00 Ratings6.72 Ratings
Best Alternatives
12massRADAAR
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
12massRADAAR
Likelihood to Recommend
8.5
(3 ratings)
9.0
(2 ratings)
Likelihood to Renew
8.2
(3 ratings)
-
(0 ratings)
Usability
8.2
(2 ratings)
9.3
(2 ratings)
Support Rating
8.2
(2 ratings)
9.3
(2 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
12massRADAAR
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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RADAAR LLC
RADAAR is very well suited for bulk content scheduling across different social profiles. It's great to store passwords for different profiles in the passbook so you don't have to remember them all the time. It's really great for your own work, however, the post-approval feature for clients is not released yet. So if post-approval is a major concern for the users, they should wait for the RADAAR team to roll out this feature.
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Pros
12mass
  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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RADAAR LLC
  • Bulk scheduling of content for multiple social media profiles with CSV import
  • Real-time monitoring of all the social profiles with the Stream modules
  • Social Inbox displays the details of messages and comments done on our profiles. Plus the ability to filter them and reply from Radaar
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Cons
12mass
  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
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RADAAR LLC
  • Content creation and the Calendar should be in different sections as the calendar makes the tool slower.
  • Ability to crop images directly in the content creation window and also the option to add a Watermark to the created content.
  • Bulk delete the posts which are no longer needed.
  • Ability to add Labels in the posts in bulk or add an option to add labels at the import CSV option
  • Introduce an editor like google docs for the WordPress posts creation and scheduling.
  • Media library should be added to upload and host images and videos for use in posts.
  • For Twitter, there should option to Retweet the performing posts and setup automations.
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Likelihood to Renew
12mass
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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RADAAR LLC
No answers on this topic
Usability
12mass
It's easy to use, after a while you'll get used to it and find it easy to navigate
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RADAAR LLC
RADAAR is a robust tool, and it is constantly being developed. As an early adopter, I can say that this is definitely a steal. Who knows how powerful RADAAR can be in the near future. It constantly follows the lead of all the leading platforms, and it adapts in every way possible. Again, a community-based SAAS development makes this tool very very useful.
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Support Rating
12mass
helped me every time
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RADAAR LLC
I have gotten in touch with the support team just a few times since RADAAR is quite easy to use. But on those few occasions, the team had been very responsive and applied the needed urgency. Even the founder is very active and attentive to user concerns and needs. The future is indeed bright.
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Implementation Rating
12mass
see the tutorials on you tube. that helps
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RADAAR LLC
No answers on this topic
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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RADAAR LLC
No answers on this topic
Return on Investment
12mass
  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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RADAAR LLC
  • RADAAR reduced our manpower cost by doing our posts in bulk
  • Efficiency of posting (less errors because all are pre-planned)
  • Faster client responses
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ScreenShots

RADAAR Screenshots

Screenshot of Build a close relation with your audience with faster response times.Screenshot of Simplify your social media publishing and save time.Screenshot of Track key industry terms and competitors to improve your strategy.Screenshot of Create meaningful reports and find out what's working.Screenshot of Easily manage workspaces while collaborating with your colleagues.Screenshot of Store your passwords in a single place and share them across team members.