TrustRadius

20/Twenty vs. Adthena

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
20/Twenty
Score 0.0 out of 10
N/A
20/Twenty is social intelligence listening platform that scans, analyzes and visualizes data in an easy to understand manner. From analyzing trends to sentiments, news and share of voice, 20/Twenty goes beyond just monitoring and helps gives your brand the best information to make informed decisions.N/A
Adthena
Score 6.2 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Pricing
20/TwentyAdthena
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
20/TwentyAdthena
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
20/TwentyAdthena
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20/TwentyAdthena
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Medium-sized Companies
HG Insights Platform
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All AlternativesView all alternativesView all alternatives
User Ratings
20/TwentyAdthena
Likelihood to Recommend
-
(0 ratings)
8.0
(3 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
20/TwentyAdthena
Likelihood to Recommend
Radarr
No answers on this topic
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
Raven Wheatley-Hawkins | TrustRadius Reviewer
Raven Wheatley-Hawkins
Digital Marketing Manager
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Pros
Radarr
No answers on this topic
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Verified User
Anonymous
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Cons
Radarr
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Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Associate Director, Client Leadership for Michelin
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Support Rating
Radarr
No answers on this topic
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Associate Director, Client Leadership for Michelin
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Alternatives Considered
Radarr
No answers on this topic
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
Raven Wheatley-Hawkins | TrustRadius Reviewer
Raven Wheatley-Hawkins
Digital Marketing Manager
Read full review
Return on Investment
Radarr
No answers on this topic
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Verified User
Anonymous
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ScreenShots