A Great Search Tool
Joseph Alleruzzo | TrustRadius Reviewer
January 15, 2020

A Great Search Tool

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Kantar Advertising and Paid Search Intelligence (AdGooroo)

We primarily use Kantar as a competitive tool across all of the media departments at our agency. It helps in understanding where the brands stand among their competitors in the search space.
  • Competitive spend.
  • Keyword suggestions.
  • Slow performance.
  • Ranking options are not detailed enough.
  • Ability to show competitive spend to clients for increased budget requests.
  • Save time on keyword ideas.
Kantar can give you specific search details, broken out by device and search engine where it does best. We include it in our overall Kantar subscription which is efficient for our business.
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Do you think Kantar Advertising and Paid Search Intelligence (AdGooroo) delivers good value for the price?

Yes

Are you happy with Kantar Advertising and Paid Search Intelligence (AdGooroo)'s feature set?

Yes

Did Kantar Advertising and Paid Search Intelligence (AdGooroo) live up to sales and marketing promises?

Yes

Did implementation of Kantar Advertising and Paid Search Intelligence (AdGooroo) go as expected?

Yes

Would you buy Kantar Advertising and Paid Search Intelligence (AdGooroo) again?

Yes

Kantar makes it easy to spot brand spend and position which is a compliment for other tools. The interface is easy to navigate and simple to use. The tool is difficult to configure at times when trying to get more detailed reports.