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Save time with Search Tools
May 18, 2022

Save time with Search Tools

Raven Wheatley-Hawkins | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adthena

Adthena is a great tool in order to benchmark on share of search, it is really easy to use and can save a lot of manual time as it is easy to see this in the display and it offers more than just Share of Search too such as period on period change.
  • Share of Search
  • Period on Period Change in SOS
  • Easy Interface
  • Account management - quicker
  • Period on Period Change
  • Trends over time
  • It has allowed us to create richer competitive analysis as an agency
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Do you think Adthena delivers good value for the price?

Not sure

Are you happy with Adthena's feature set?

Yes

Did Adthena live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adthena go as expected?

I wasn't involved with the implementation phase

Would you buy Adthena again?

Yes

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.