Adthena

Adthena

13 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adthena	Score6.2 out of 10	N/A	Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…	N/A

Pricing

Adthena

No answers on this topic

Pricing Offerings
Adthena
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Adthena
Considered Both Products	Adthena Raven Wheatley-Hawkins Digital Marketing Manager in Marketing at Adroit Data & Insight (Marketing & Advertising, 11-50 employees) Chose Adthena You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually. Incentivized Helpful? Joseph Alleruzzo Associate Director, Client Leadership for Michelin in Marketing at Havas Media Group (Marketing and Advertising, 5001-10,000 employees) Chose Adthena Kantar can give you specific search details, broken out by device and search engine where it does best. We include it in our overall Kantar subscription which is efficient for our business. Incentivized Helpful? Verified User Chose Adthena AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

User Ratings
	Adthena
Likelihood to Recommend	8.0 (3 ratings)
Support Rating	8.0 (1 ratings)

User Testimonials
	Adthena
Likelihood to Recommend	Adthena By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review
Pros	Adthena Track and monitor spend and performance against competitors. Identify missed keyword opportunities. Informs our campaign and keyword budgeting/bidding on a daily basis. Incentivized Verified User Read full review
Cons	Adthena Slow performance. Ranking options are not detailed enough. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review
Support Rating	Adthena Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review
Alternatives Considered	Adthena You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review
Return on Investment	Adthena Improved competitive analysis Insightful data that helps improve client trust Indentifying opportunities for keyword expansions Incentivized Verified User Read full review
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