Item: Adthena
Rating: 6
Author: Verified User

Overall Satisfaction with Adgooroo, from Adthena

Use Cases and Deployment Scope

We use AdGooroo for our competitive SEM research and reporting. We upload our campaign keywords to AdGooroo and then get access to competitive insights across thousands of keywords and categories.

Pros and Cons

Pros

Track and monitor spend and performance against competitors.
Identify missed keyword opportunities.
Informs our campaign and keyword budgeting/bidding on a daily basis.

Cons

I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
Has a bit of a high learning curve.
There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.

Return on Investment

Improved competitive analysis
Insightful data that helps improve client trust
Indentifying opportunities for keyword expansions

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.

Other Software Used

comScore Ad Metrix, DoubleDesk

Likelihood to Recommend

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.

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