24-7 Press Release vs Help a Reporter Out (HARO)

• Increases search engine optimization.
• Builds awareness.
• Bumps up social media engagement.

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• Helps journalists like me connect with renowned experts
• It helps people looking for media coverage to connect with journalists
• It helps to democratize the media - without HARO the media would only be accessed by people who have the keys to the gatekeepers

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• More detailed reporting.

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• I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
• Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
• I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.

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• Positive awareness building on a global scale.
• Increased attendance to a benefit for a university.
• Built awareness for a non-profit event for teens at risk.

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• It has allowed us to leverage certain media coverage opportunities that we wouldn't have had otherwise.
• It's free so its benefits definitely outweigh the cost. It's a great resource considering it costs nothing.
• Some of the coverage we have received using HARO has allowed us to build rapports with journalists we wouldn't have without making the connection through HARO.

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