What users are saying about
6 Ratings
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Score 6.8 out of 101
13 Ratings
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Score 9.6 out of 101

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Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.
Teri Thompson profile photo

Help a Reporter Out (HARO)

Help a Reporter Out is a great way to track what media are planning to report on, and assist organizations in connecting with these reporters when a request matches your organization's expertise.It is not a great way to try and do PR or get out your specific message -- you are there to assist reporters with specific requests rather than try and get reporters to cover work you are doing.
Jessica Herrera profile photo

Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
Teri Thompson profile photo
  • Connects reporters to experts
  • Allows organization to gain media exposure by helping reporters with specific requests and questions
  • Updates regularly, with three daily emails
  • Establishes relationships between members of your organization and reporters
Jessica Herrera profile photo

Cons

  • More detailed reporting.
Teri Thompson profile photo
  • Since the request for info is so open to response, there are always people sending replies that have little to do with the posted topic.
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Usability

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Help a Reporter Out (HARO)10.0
Based on 1 answer
It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
Melanie Downey profile photo

Alternatives Considered

Affordable. Easy to use. Effective.
Teri Thompson profile photo
Goes hand in hand with this product. Easy cross-reference for users.
Lisa Strong profile photo

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
Teri Thompson profile photo
  • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
Lisa Strong profile photo

Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Help a Reporter Out (HARO)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details