What users are saying about

24-7 Press Release

6 Ratings
Score 6.3 out of 101

Help a Reporter Out (HARO)

12 Ratings
Score 9.3 out of 101

Add comparison

Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

Help a Reporter Out (HARO)

HARO has been a tremendous success for Velo IT Group! We have been included in numerous articles, which is a powerful marketing tool in that it augments our SEO efforts and increases brand awareness. These opportunities have provided great social media content which has garnered high levels of engagement and helped our leadership team establish credibility in their areas of expertise. We’ve landed mentions in Forbes, Inc, Digital Guardian, USA Today, ABC News and CMS Wire to name a few, and have built up enough content to create an ‘In the News’ page on our website: https://www.velomethod.com/in-the-news/

Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
  • Helps journalists like me connect with renowned experts
  • It helps people looking for media coverage to connect with journalists
  • It helps to democratize the media - without HARO the media would only be accessed by people who have the keys to the gatekeepers

Cons

  • More detailed reporting.
  • I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
  • Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
  • I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.

Usability

No score
No answers yet
No answers on this topic
Help a Reporter Out (HARO)10.0
Based on 1 answer
It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.

Alternatives Considered

Affordable. Easy to use. Effective.
Goes hand in hand with this product. Easy cross-reference for users.

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
  • It has allowed us to leverage certain media coverage opportunities that we wouldn't have had otherwise.
  • It's free so its benefits definitely outweigh the cost. It's a great resource considering it costs nothing.
  • Some of the coverage we have received using HARO has allowed us to build rapports with journalists we wouldn't have without making the connection through HARO.

Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Help a Reporter Out (HARO)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details