24-7 Press Release vs Help a Reporter Out (HARO)

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

Read full review

Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Help a Reporter Out (HARO)

HARO has been a tremendous success for Velo IT Group! We have been included in numerous articles, which is a powerful marketing tool in that it augments our SEO efforts and increases brand awareness. These opportunities have provided great social media content which has garnered high levels of engagement and helped our leadership team establish credibility in their areas of expertise. We’ve landed mentions in Forbes, Inc, Digital Guardian, USA Today, ABC News and CMS Wire to name a few, and have built up enough content to create an ‘In the News’ page on our website: https://www.velomethod.com/in-the-news/

Read full review

Crystal McFerran

VP Marketing

Velo IT GroupInformation Technology and Services, 11-50 employees

View all 7 answers on this topic

Pros

Increases search engine optimization.
Builds awareness.
Bumps up social media engagement.

Read full review

Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Helps journalists like me connect with renowned experts
It helps people looking for media coverage to connect with journalists
It helps to democratize the media - without HARO the media would only be accessed by people who have the keys to the gatekeepers

Read full review

Yitzi Weiner

Editor In Chief

Authority MagazineBroadcast Media, 1-10 employees

View all 7 answers on this topic