24-7 Press Release vs Help a Reporter Out (HARO)

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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Help a Reporter Out (HARO)

Help a Reporter Out is a great way to track what media are planning to report on, and assist organizations in connecting with these reporters when a request matches your organization's expertise.It is not a great way to try and do PR or get out your specific message -- you are there to assist reporters with specific requests rather than try and get reporters to cover work you are doing.

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Jessica Herrera

Media Specialist

Center for Biological DiversityEnvironmental Services, 51-200 employees

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Pros

Increases search engine optimization.
Builds awareness.
Bumps up social media engagement.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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Connects reporters to experts
Allows organization to gain media exposure by helping reporters with specific requests and questions
Updates regularly, with three daily emails
Establishes relationships between members of your organization and reporters

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Jessica Herrera

Media Specialist

Center for Biological DiversityEnvironmental Services, 51-200 employees

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Cons

More detailed reporting.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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Since the request for info is so open to response, there are always people sending replies that have little to do with the posted topic.

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Verified User

Contributor in Professional Services

Publishing Company, 1-10 employees

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Usability

No score

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Help a Reporter Out (HARO)10.0

Based on 1 answer

It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.

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Melanie Downey

Course Creator and Coach/Mentor, The Publicity Workshop

Melanie Downey Brand PRPublic Relations and Communications, 1-10 employees

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Alternatives Considered

Affordable. Easy to use. Effective.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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Goes hand in hand with this product. Easy cross-reference for users.

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Lisa Strong

CEO and President

Strong Marketing, IncMarketing and Advertising, 1-10 employees

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Return on Investment

Positive awareness building on a global scale.
Increased attendance to a benefit for a university.
Built awareness for a non-profit event for teens at risk.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.

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Lisa Strong

CEO and President

Strong Marketing, IncMarketing and Advertising, 1-10 employees

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