Quickest way to get press
Updated July 28, 2021

Quickest way to get press

Melanie Downey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Help a Reporter Out (HARO)

I use HARO not only to find PR opportunities for myself, my clients, and students, but also to monitor trending media topics and to gain media insight. It's by far the quickest and easiest way to get PR.
  • Pushes PR opportunities right to your desktop several times a day
  • Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
  • Provides an easy way to contact reporters with relevant information
  • Media outlets are verified for you
  • It would be great if there was a way of knowing if a reporter had read your email, so the user would have immediate feedback on the types of pitches that are successful, or not.
  • Provides a steady stream of media opportunities
  • I average about an 80% success rate for my pitches via HARO. Time very well spent. And since there is no cost, excellent ROI.

Do you think Help a Reporter Out (HARO) delivers good value for the price?

Yes

Are you happy with Help a Reporter Out (HARO)'s feature set?

Yes

Did Help a Reporter Out (HARO) live up to sales and marketing promises?

Yes

Did implementation of Help a Reporter Out (HARO) go as expected?

Yes

Would you buy Help a Reporter Out (HARO) again?

Yes

HARO is great for reactive pitching, can get you some quick press when done right, and can be used to monitor trends for your proactive pitching, as well. It's not meant to be used as a vehicle to sway reporters off of a story idea, though -- I hear many people saying they send pitches that aren't exactly what the reporter asked for, and this is not the place to do that.

Using Help a Reporter Out (HARO)

It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Easy to set up push notifications
  • Easy system for responding to relevant reporter queries via the provided email
  • In order to get good results from HARO, you need to know best PR practices, and stick to exactly what reporters are asking for.