Quickest way to get press
June 28, 2018

Quickest way to get press

Melanie Downey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Help a Reporter Out (HARO)

I use HARO not only to find PR opportunities for myself, my clients, and students, but also to monitor trending media topics and to gain media insight.
  • Pushes PR opportunities right to your desktop several times a day
  • Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
  • Provides an easy way to contact reporters with relevant information
  • It would be great if there was a way of knowing if a reporter had read your email, so the user would have immediate feedback on the types of pitches that are successful, or not.
  • I average about an 80% success rate for my pitches via HARO. Time very well spent. And since there is no cost, excellent ROI.
HARO is great for reactive pitching, can get you some quick press when done right, and can be used to monitor trends for your proactive pitching, as well. It's not meant to be used as a vehicle to sway reporters off of a story idea, though -- I hear many people saying they send pitches that aren't exactly what the reporter asked for, and this is not the place to do that.

Using Help a Reporter Out (HARO)

It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Easy to set up push notifications
  • Easy system for responding to relevant reporter queries via the provided email
  • In order to get good results from HARO, you need to know best PR practices, and stick to exactly what reporters are asking for.