Help a Reporter Out (HARO)

Help a Reporter Out (HARO)

Help a Reporter Out (HARO)

19 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Help a Reporter Out (HARO)	Score 8.4 out of 10	N/A	Help a Reporter Out (HARO) is a service owned by Cision (via the merger with Vocus) for reaching out to journalists.	N/A

Pricing

Help a Reporter Out (HARO)

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Help a Reporter Out (HARO)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Help a Reporter Out (HARO)
Considered Both Products	Help a Reporter Out (HARO) Verified User C-Level Executive Chose Help a Reporter Out (HARO) They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. … Incentivized Helpful? Jessica Herrera Media Specialist Chose Help a Reporter Out (HARO) I honestly can't think of any other service similar to HARO that can compare to its excellent structure and success rate. Incentivized Helpful? Lisa Strong CEO and President Chose Help a Reporter Out (HARO) Goes hand in hand with this product. Easy cross-reference for users. Incentivized Helpful? Tom Smith Research Analyst \| Marketing Strategist Chose Help a Reporter Out (HARO) None. Incentivized Helpful? Yitzi Weiner Editor In Chief Chose Help a Reporter Out (HARO) Cision Muckracker Incentivized Helpful? Verified User Employee Chose Help a Reporter Out (HARO) These products I mentioned are a little different because they are used by more mainstream journalists which is a huge advantage. PR Newswire is email-based product similarly to HARO but Cision is a huge database of media contact information which is great if you want to take … Incentivized Helpful?
Top Pros	Pro Build relationships Pro User friendly Pro Daily emails
Top Cons	Minus Open ended Minus Old fashioned Minus Sign up

Best Alternatives
	Help a Reporter Out (HARO)
Small Businesses	Newswire Score 8.3 out of 10
Medium-sized Companies	Newswire Score 8.3 out of 10
Enterprises	Cision Communications Cloud Score 7.5 out of 10
All Alternatives	View all alternatives

User Ratings
	Help a Reporter Out (HARO)
Likelihood to Recommend	7.7 (11 ratings)
Usability	10.0 (1 ratings)

User Testimonials
	Help a Reporter Out (HARO)
Likelihood to Recommend	Cision I believe I explained the main scenarios. Haro is a simple tool that pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. It's better suited for b2c or smb-focused companies for sure. Incentivized Verified User Anonymous Read full review
Pros	Cision Pushes PR opportunities right to your desktop several times a day Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of Provides an easy way to contact reporters with relevant information Media outlets are verified for you Incentivized Melanie Downey Course Creator and Coach/Mentor, The Publicity Workshop Read full review
Cons	Cision I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include. Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider. I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day. Incentivized Verified User Anonymous Read full review
Usability	Cision It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries. Incentivized Melanie Downey Course Creator and Coach/Mentor, The Publicity Workshop Read full review
Alternatives Considered	Cision They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it. Incentivized Verified User Anonymous Read full review
Return on Investment	Cision A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win. Incentivized Lisa Strong CEO and President Read full review
ScreenShots