Great press appearance source for free (but with some effort)
August 05, 2021
Great press appearance source for free (but with some effort)

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Help a Reporter Out (HARO)
We use it to find media appearance opportunities for our company so we can send our pitches and get any coverage for our startup. This helps us get brand awareness in general and exposure to prospective clients and ventura capital funds without having to invest money in a PR agency.
Pros
- Bring media appearance opportunities
- Send daily updates
- Simplify communication with reporters
Cons
- Control of which reporter you communicate with
- Help you track responses and query statuses
- Better vet different types/categories of press oportunities
- Daily email with opportunities
- Separation in categories
- Link to send email to reporter directly
- Free media coverage
- Helped networking
- Content syndication
They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.
Do you think Help a Reporter Out (HARO) delivers good value for the price?
Yes
Are you happy with Help a Reporter Out (HARO)'s feature set?
No
Did Help a Reporter Out (HARO) live up to sales and marketing promises?
Yes
Did implementation of Help a Reporter Out (HARO) go as expected?
Yes
Would you buy Help a Reporter Out (HARO) again?
Yes
Comments
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