What users are saying about
2 Ratings
8 Ratings
2 Ratings
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Score 7.4 out of 101
8 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

3BL Media

They have over 250K email subscribers and 350K social media followers. The great thing about that group is that it is a curated group of folks who are specifically interested in the intersection of business and sustainability. The events they put on are excellent and well attended so do recommend considering sponsorship.
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PR Newswire

PR Newswire is well suited for organizations with a significant public relations budget that want to quickly disseminate a news release over the wire to a specific targeted group of recipients. It's probably not a suitable solution for smaller companies or "boutique" public relations agency unless the distribution cost is to be directly passed on to the client because it is quite expensive.
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Pros

  • Connection to Media outlets in the business/sustainability space.
  • Excellent events.
  • Calls to action.
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  • It is very easy to set up an account on PR Newswire and get started. The dashboard is very intuitive.
  • Once you are ready to upload a press release, doing so it easy and the pricing structure for the different distributions are clearly laid out.
  • You can choose a distribution list or e-mail (or fax) your own distribution list, making it easy to target your release to different reporters.
  • Once a press release is sent up, PR Newswire follows up with visibility reports so you know how well your release did and if you need to do another or target specific reporters.
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Cons

  • Would love to see increased opportunities for engagement.
  • Increase connection to those working on similar items.
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  • The pricing structure is comprehensive, depending on how far you want your release to go.
  • Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.
  • PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).
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Usability

No score
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PR Newswire8.0
Based on 1 answer
PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service
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Alternatives Considered

No answers on this topic
PR Newswire is slightly more difficult to use than Business Wire, but it often picks up news that other platforms miss. PR Newswire is my primary newsgathering source, and Business Wire is my secondary. Used together, I think I'm able to cover all the bases.
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Return on Investment

  • A lot of staff time saved on PR which is not our expertise.
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  • Quicker gathering of potential news stories in our fast-paced industry
  • Free to use for press
  • Keeps our editorial team up-to-date on what's happening in the industries we cover
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Pricing Details

3BL Media

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

PR Newswire

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details