3BL vs. PR Newswire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
3BL
Score 9.1 out of 10
N/A
3BL Media's content distribution platforms and Brand Studio promote the environmental, social, governance (ESG) initiatives of companies, nonprofits and NGOs.N/A
PR Newswire
Score 8.6 out of 10
N/A
N/A
$199
per release
Pricing
3BLPR Newswire
Editions & Modules
No answers on this topic
Newswire Digital
$199
per release
Newswire Digital Plus
$449
per release
Newswire State
$499
per release
Newswire Canada
$649
per release
Newswire UK
$649
per release
Newswire Asia
$649
per release
Newswire National
$799
per release
Newswire Financial
$799
per release
Newswire Latin America
$949
per release
Newswire Global
1,649
per release
Offerings
Pricing Offerings
3BLPR Newswire
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
3BLPR Newswire
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
3BLPR Newswire
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 7.2 out of 10
Newswire
Newswire
Score 8.3 out of 10
Medium-sized Companies
Newswire
Newswire
Score 8.3 out of 10
Newswire
Newswire
Score 8.3 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.2 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
3BLPR Newswire
Likelihood to Recommend
9.1
(4 ratings)
8.0
(15 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
5.7
(2 ratings)
User Testimonials
3BLPR Newswire
Likelihood to Recommend
3BL
I would (and do) recommend 3BL Professional to any company/org trying to expand the reach of it's CR programs. Often communications is how we justify the budget for our program work (communications help us increase brand reputation, reach potential employees, reach investors and ESG analysts). The 3BL platform is an incredible way to get your impacts and initiatives out to the world so that people know about the incredible programs you're running. Would recommend for any CR/ESG/Sustainability team.
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Cision
PR Newswire is a terrific solution for ensuring that news is distributed in a way that is findable and searchable. It also automatically ties the news to ticker symbols. It's not a useful or meaningful solution for actually securing news coverage. It still requires picking up the phone and pitching media.
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Pros
3BL
  • sourcing and amplifying relevant content across a large network
  • critically assessing current industry trends and determining the best plan for our campaigns and content
  • professionally managing out content, drafting mock-ups and promoting articles in a timely manner
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Cision
  • User-friendly - PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.
  • Customer support - When you submit a release via the web portal, you have several options about when it will be released. I typically want my releases to go out as quickly as possible, but even then I know an account representative will take a look at my release and accompanying multimedia materials and give me a quick call to confirm and make sure everything is set before officially sending it out. It's a helpful step without making the process cumbersome.
  • Reports - PR Newswire provides timely and comprehensive reports, so it's easy to tell the where the news release went.
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Cons
3BL
  • Could use detailed description of difference between page views and impressions and how these are differently experienced by people who could see the content on various channels
  • It would help to know a ballpark figure of impressions served up by Reuters, AP and other services that pickup 3BL content
  • It would help if quarterly reporting could track with our fiscal year quarters instead of calendar year quarters
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Cision
  • The pricing structure is comprehensive, depending on how far you want your release to go.
  • Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.
  • PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).
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Usability
3BL
No answers on this topic
Cision
PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service
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Support Rating
3BL
No answers on this topic
Cision
Honestly this is probably the absolute worst part of the company. I had maybe 5 different emails from 5 different people when attempting to use this service, and I never knew who my account manager was and who the other people were.
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Alternatives Considered
3BL
No answers on this topic
Cision
PR Newswire and Businesswire are familiar, similar products in terms of newswire distribution services. Many times it comes down to client familiarity with one service over the other, the cost per distribution, the reach of distribution, as well as other related fees, i.e., you have to be a member of PR Newswire to use the service and then pay fees on top of that for individual distributions.
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Return on Investment
3BL
  • A lot of staff time saved on PR which is not our expertise.
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Cision
  • We lost one of our pre paid distributions due to the expiration date
  • We would like to see more communication between the client and the representative or account manager
  • We have had success in getting larger publications to pick up our over the wire publication
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