A2Z Events by Personify vs. BrightTALK

Well suited for sessions and events information with the exception of large white space areas when viewed. Depending on how your organization is set up the only "less appropriate" area for us would be the actual accounting side, but that is because our accounting department prefers to maintain invoices, etc out of their own system. However, the invoices provided by A2Z does aid them when the are reconciling to their own system

Incentivized

BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.

Incentivized

• Very easy for the exhibitors and the attendees to navigate the floor.
• It looks very crisp and is easy to print.
• The online exhibitor search field is awesome - so easy for our attendees to map out who they want to visit.
• The support team is very responsive and the training opportunities are flexible.

Incentivized

• Training
• Product explanation.
• Suggestive referrals.

Incentivized

• Coming from software where I had a huge amount of access to the "backend", it would be nice to be able to manipulate areas of the Exhibit Floorplan a little easier with regard to items like tables, chairs, stages, etc. Maybe add some icons that could be pasted into the floorplan for faster success?
• The agenda within A2Z does not give you the ability to host on your own conference site.
• The agenda view is sometimes perceived as being too long, there's a lot of extra "white space".

Incentivized

• Our sphere is healthcare and I would appreciate even more customization to this sector.
• Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
• More of the local live events, love these.

Incentivized

BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless

Incentivized

We have not had to contact support.

Incentivized

A2Z is so much better than ExpoCad. It is easy for the exhibit sales team to use and it is easy for the attendees and vendors to use. Pulling the program book is a cinch now. I don't understand how people still use ExpoCad?!

Incentivized

GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.

Incentivized

• Positive - it provides one place from which primary players in the conference could pull information. A2Z maintains consistency and lowers the discrepancy issue when everyone tries to keep their own little database.
• Positive - Time Saver.
• No negative that I can recall.

Incentivized

• For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
• Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
• This allows us to easily connect with our audience and the platform is low maintenance for us.

Incentivized