Accredify vs. Adobe Real-Time Customer Data Platform

In our case, we decided to use accredify for the verification of our certificates. Currently, it is mainly being for contractual agreement, and it is still very new, but given the results from our tests and our issues, we believe accredify will do it well. Possibly the use could be expanded to HR and other departments. Time will tell.

Incentivized

In any scenario where we have a unique offline and online 'Person ID,' we are able to see great results with profile stitching within CDP. In cases where we do not have a unique Person ID between datasets, we find ourselves at a point where we would need to change our architecture to have the same Person ID to see results.

Incentivized

• Certification
• Ease of use.
• Fast startup.

Incentivized

• Real time segmentation and profiling on high volume of customer data
• Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources
• Data governance of customer data in the platform, down to attribute based access controls
• Activation across paid media, marketing automation and experience optimization platforms
• Easy to use interface for marketers

Incentivized

• A small team, like a large company, sometimes can be difficult to get in touch with. But considering their size they do good.
• Possibility to expand the verification to more document types and files. The potential could be huge and use cases are large in our company.

Incentivized

• Some features that are not yet released to all customers are necessary to manage cases like device sharing
• The methodology of how data is stored and manage is relatively unique and requires some ramp-up to fully understand
• There are some areas, like deduplication, where the platform doesn't provide the flexibility one would expect

Incentivized

As I mentioned earlier, there are many reasons such as preparing a unified customer profile so you can easily evaluate your customers, generating segments or audiences for similar types of customers based on city, country, or attributes, and targeting them for campaigns. You can also create individual personalized journeys based on the data available at the customer level.

Incentivized

Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO?

Incentivized

It does everything the rest of them do but better. Stop wasting time and money. Get started now to improve future opportunities and secure the data you have before it’s too late.

Incentivized

Its my favorite tool in the entire Adobe Experience Platform ecosystem. I thought that its important to be connected with your customers and the best way to do it its to have a really good description to reveal what they like and prefer, that's the most important thing, so that's why I like Adobe Real-Time CDP

Incentivized

• Fraud can be costly to detect, but with accredify it has changed.
• If we can just avoid one case of document tampering and thereby avoid a legal suit or a fraud the costs of Accredify are already a good investment.
• We have a good IS a team, but the implementation of new software and training of personnel afterward is always a costly thing. However, with Accredify we can focus on our own core competencies - that is for some of our colleagues a very nice change.

Incentivized

• Improved ability to target users across different marketing DSPs
• Increased click and conversion rate for Adobe Target
• Lowered opt out and bounce rates for email
• Decreased time to value on audience segmentation

Incentivized