Adobe Real-Time Customer Data Platform Enables Personalization at Scale
March 22, 2025

Adobe Real-Time Customer Data Platform Enables Personalization at Scale

Harish Deshmane | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

We use Adobe Real-Time Customer Data Platform for a range of customer acquisition, engagement and retention use-case for financial services businesses across multiple geographies. Our most critical use-case is personalisation of customer experience across digital touch points.

Pros

  • Real time segmentation and profiling on high volume of customer data
  • Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources
  • Data governance of customer data in the platform, down to attribute based access controls
  • Activation across paid media, marketing automation and experience optimization platforms
  • Easy to use interface for marketers

Cons

  • UI too slow on experience event schemas that have data labels
  • Ability to handle shared device scenarios
  • Reporting interface has lot of room for improvement
  • Improved media efficiency due to global suppression segments across campaigns
  • Improved digital adoption of customers through automated targeted campaigns
We have 60+ automated journeys powered through CDP in our organization. CDP is the central piece of our marketing ecosystem
Data labeling to categorize sensitive data, contractual data, and so on is used to help define access policies at attribute level.
User interface is good, there is room for improvement on loading time for event schemas
CDP enables data management and segment aspects, leveraging data from Adobe Analytics and EDL, while Adobe Target enables us to do A/B Testing and personilation use-cases

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Not sure

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

CDP enables most digital marketing use-case at a high scale, including personalization, paid media retargeting and marketing automation.
CDP is not suited for handling complex curation on data, especially when users have arrays of product info, the segmentation is quite complicated. Also the smaller campaigns where the data sources simply contain a flat file list of email addresses,

Adobe Real-Time CDP Feature Ratings

Customer Data Management
7.1
Account Scoring
7
Customer Data Governance
9
Data Connectors
8
Data Enhancement
5
Data Ingestion
7
Data Storage
8
Data Visibility
5
Event Data
8
Identity Resolution
7
Audience Segmentation & Targeting
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Website personalization
8
Tag Management
7.2
Tag library
8
Ease of writing custom tags
7
Rules-driven tag execution
7
Page load times
7
Mobile app tagging
7

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