Stable Product.
March 06, 2025

Stable Product.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

We use RT-CDP to build audiences for our various B2B and B2C use cases which help us with advertising targeting and personalization.

Pros

  • Connections with various Destinations.
  • Ability to connect online and offline triggers.
  • Ability to view all profile attributes and events.

Cons

  • Ability to report within Adobe CDP itself instead of CJA.
  • Better documentation to use event forwarding to external partners.
  • Ability to get alerts when we use our usage limits within CDP.
  • Improved Personalization.
  • Sharing offline/online audiences.
  • Better targeting within ad destinations using CDP audiences.
I think Adobe continuously works on improving its products based on customer use cases and feedback. Most other vendors we work with do not bring in as many new features to their product to the market as quickly. Adobe also helps us participate in their BETA programs to help test new features.
This is a very clean and intuitive user interface that is very easy to use even for someone new to Adobe's ecosystem.
Adobe CDP is a very capable product that offers all of the features that its competitors offer and more. The only differences can be noticed while connecting with other external tools. Adobe can help easily connect with tools within its ecosystem: Analytics/Marketo/Target, etc.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Not sure

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

In any scenario where we have a unique offline and online 'Person ID,' we are able to see great results with profile stitching within CDP. In cases where we do not have a unique Person ID between datasets, we find ourselves at a point where we would need to change our architecture to have the same Person ID to see results.

Adobe Real-Time CDP Feature Ratings

Customer Data Management
9.4
Account Scoring
10
Customer Data Governance
8
Data Connectors
10
Data Enhancement
8
Data Ingestion
10
Data Storage
10
Data Visibility
10
Event Data
10
Identity Resolution
9
Audience Segmentation & Targeting
8.7
Standard visitor segmentation
9
Behavioral visitor segmentation
9
Website personalization
8
Tag Management
8.0
Tag library
8
Ease of writing custom tags
8
Rules-driven tag execution
8
Tag performance monitoring
8
Page load times
8
Mobile app tagging
8

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