Adobe Real-Time Customer Data Platform

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Real-Time CDP	Score 8.3 out of 10	N/A	Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.	N/A

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Offerings

Pricing Offerings
Adobe Real-Time CDP
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

Optional

Additional Details

Adobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.

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Community Pulse
	Adobe Real-Time Customer Data Platform
Considered Both Products	Adobe Real-Time CDP Verified User Director Chose Adobe Real-Time Customer Data Platform Compared to competitors like Salesforce Data Cloud and Twilio Segment, RT-CDP is strongest in real-time segmentation, audience activation, and deep integration with digital experience tools. It was purpose-built to stream data, unify profiles, and activate them quickly for … Incentivized Helpful? Sasikumar Ravikumar Senior Software Engineer Chose Adobe Real-Time Customer Data Platform Real time access of data Very popular so no need of marketing Customer profiles are updated immediately and easy to access multiple customer data Incentivized Helpful? Shayan Sengupta Manager Chose Adobe Real-Time Customer Data Platform Tealium CDP is too much simple and works mostly with those type of Business who are not majorly in Adobe's ecosystem. However in data governence Adobe Real-Time CDP is definitely a better product and help business to get robust growth Incentivized Helpful? Verified User Director Chose Adobe Real-Time Customer Data Platform Its my favorite tool in the entire Adobe Experience Platform ecosystem. I thought that its important to be connected with your customers and the best way to do it its to have a really good description to reveal what they like and prefer, that's the most important thing, so … Incentivized Helpful? NG Nina Gomes Sr, Product Manager Chose Adobe Real-Time Customer Data Platform Not great Incentivized Helpful? HD Harish Deshmane Product Owner - CDP Chose Adobe Real-Time Customer Data Platform CDP enables data management and segment aspects, leveraging data from Adobe Analytics and EDL, while Adobe Target enables us to do A/B Testing and personilation use-cases Incentivized Helpful? SV Silvia Vacirca Marketing Technology Consultant Chose Adobe Real-Time Customer Data Platform It is extremely valuable to have AEP as shared data foundation for the different Adobe products Incentivized Helpful? Verified User Manager Chose Adobe Real-Time Customer Data Platform Adobe takes a very different approach to how profiles are stitched together than these other platforms. There are pros and cons, but there are more pros to the way Adobe has approached it. Also, the Adobe approach is designed from the ground up in the context of the other AEP … Incentivized Helpful? Verified User Partner Chose Adobe Real-Time Customer Data Platform Because of multiple reason: 1. Supports AI 2. Real time data processing Incentivized Helpful? Gheorghe Cotruta Data architect / Tech Lead Chose Adobe Real-Time Customer Data Platform Adobe has a better usability, overall better profile governance and a better estimation for audiences. It works great with other Adobe Products Incentivized Helpful? Rubén Vinagre Activation Strategy Senior Manager Chose Adobe Real-Time Customer Data Platform The whole stack approach and have everything under the same vendor simplifies things. Incentivized Helpful? Verified User Analyst Chose Adobe Real-Time Customer Data Platform Adobe CDP is a very capable product that offers all of the features that its competitors offer and more. The only differences can be noticed while connecting with other external tools. Adobe can help easily connect with tools within its ecosystem: Analytics/Marketo/Target, etc. Incentivized Helpful? Verified User Manager Chose Adobe Real-Time Customer Data Platform I have no answer for now. Incentivized Helpful? MG Michał Guzdek Senior Consultant Chose Adobe Real-Time Customer Data Platform Synerise - All segments are real-time. We do not need to wait for the batch process. Data automations/transformation processes in SAS 360 - do not know well. However, AEP has better UI. Incentivized Helpful?

Features

Adobe Real-Time Customer Data Platform

Tag Management

Comparison of Tag Management features of Product A and Product B
	Adobe Real-Time Customer Data Platform 7.7 24 Ratings 6% below category average
Tag library	7.723 Ratings
Ease of writing custom tags	7.523 Ratings
Rules-driven tag execution	7.923 Ratings
Tag performance monitoring	7.621 Ratings
Page load times	7.721 Ratings
Mobile app tagging	7.521 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Adobe Real-Time Customer Data Platform 8.3 27 Ratings 2% above category average
Standard visitor segmentation	8.327 Ratings
Behavioral visitor segmentation	8.227 Ratings
Website personalization	8.326 Ratings

Customer Data Management

Comparison of Customer Data Management features of Product A and Product B
	Adobe Real-Time Customer Data Platform 7.8 29 Ratings 5% below category average
Account Scoring	7.924 Ratings
Customer Data Governance	8.027 Ratings
Data Connectors	8.028 Ratings
Data Enhancement	7.328 Ratings
Data Ingestion	8.228 Ratings
Data Storage	7.828 Ratings
Data Visibility	7.428 Ratings
Event Data	8.328 Ratings
Identity Resolution	7.527 Ratings

Best Alternatives
	Adobe Real-Time Customer Data Platform
Small Businesses	Bloomreach Score 9.0 out of 10
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Enterprises	Bloomreach Score 9.0 out of 10
All Alternatives	View all alternatives

User Ratings
	Adobe Real-Time Customer Data Platform
Likelihood to Recommend	8.0 (21 ratings)
Likelihood to Renew	8.6 (21 ratings)
Usability	7.9 (21 ratings)

User Testimonials
	Adobe Real-Time Customer Data Platform
Likelihood to Recommend	Adobe In any scenario where we have a unique offline and online 'Person ID,' we are able to see great results with profile stitching within CDP. In cases where we do not have a unique Person ID between datasets, we find ourselves at a point where we would need to change our architecture to have the same Person ID to see results. Incentivized Verified User Anonymous Read full review
Pros	Adobe Real time segmentation and profiling on high volume of customer data Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources Data governance of customer data in the platform, down to attribute based access controls Activation across paid media, marketing automation and experience optimization platforms Easy to use interface for marketers Incentivized HD Harish Deshmane Product Owner - CDP Read full review
Cons	Adobe Some features that are not yet released to all customers are necessary to manage cases like device sharing The methodology of how data is stored and manage is relatively unique and requires some ramp-up to fully understand There are some areas, like deduplication, where the platform doesn't provide the flexibility one would expect Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Adobe It helps faster deal cycles, higher win rated and a lot better prioritisation of leads. The churn rate is low this leads to a higher lifetime value. All decisions are now impacted with the real time data provided by Adobe Real-Time Customer Data Platform. It is very useful in increasing average revenue per customer hence this rating is well justified for the product Incentivized Verified User Anonymous Read full review
Usability	Adobe Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO? Incentivized MG Michał Guzdek Senior Consultant Read full review
Alternatives Considered	Adobe Real time access of data Very popular so no need of marketing Customer profiles are updated immediately and easy to access multiple customer data Apt for both business to customers and business to business accounts Maintains strong focus on customer growth and standard profiles Privacy and confidentiality is better when compared to other customer data profile softwares Incentivized Sasikumar Ravikumar Senior Software Engineer Read full review
Return on Investment	Adobe Improved ability to target users across different marketing DSPs Increased click and conversion rate for Adobe Target Lowered opt out and bounce rates for email Decreased time to value on audience segmentation Incentivized Verified User Anonymous Read full review
ScreenShots	Adobe Real-Time CDP Screenshots