Adobe Real-Time Customer Data Platform Supercharges Data-Driven Insights
April 14, 2025

Adobe Real-Time Customer Data Platform Supercharges Data-Driven Insights

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

Adobe Real-Time Customer Data Platform fills a business need at the nexus of our offline data warehouse and our Adobe digital analytics efforts. Adobe Real-Time Customer Data Platform allows for ID stitching between the two systems to allow for a greater degree of personalization and analysis than what would otherwise be possible with the two systems in a silo. Adobe Real-Time Customer Data Platform allows disparate teams to communicate together on the same dataset, increasing knowledge and stakeholder buy-in for the analysis derived from the combined dataset.

Pros

  • ID Stitching - offline to device ID
  • Destination activations to DSPs
  • Integration of data from offline sources or CRM
  • Direct Source connectors

Cons

  • High learning curve - requires innate knowledge of Adobe policies and procedures
  • Significant investment in both employee build hours and cost
  • Requires advanced WebSDK for full use of platform
  • Schemas are rigid once built and pushed to production
  • Improved ability to target users across different marketing DSPs
  • Increased click and conversion rate for Adobe Target
  • Lowered opt out and bounce rates for email
  • Decreased time to value on audience segmentation
Adobe Real-Time Customer Data Platform quickly becomes a must-have once you are through the "build it" phase. Direct integration with a wide variety of disparate systems makes it a difficult proposition to remove once users are trained in its various systems and fully bought into the strategy behind its use.

Support for a wide range of teams is helpful in adoption and continued use of Adobe Real-Time Customer Data Platform - everyone in data engineering, martech, frontend marketing can find a use case to pursue.
Adobe Real-Time Customer Data Platform allows for a number of connections - streaming, batch, edge segmentation are all achieveable. In conjunction with AJO/CJA, Adobe Real-Time Customer Data Platform provides the ability to set customers on a personalized journey based on their behaviors or entry to your digital property. The ability to combine offline and online behavior into a single unified profile for a user allows for a wide range of marketing applications.

Data governance settings allows an administrative user to set controls, down to the field level, on what data is allowed for export to an external system. This becomes increasingly important as consumers seek options for data privacy and minimization.
Adobe Real-Time Customer Data Platform does require a user (or ideally, a team of users) to have prior experience with Adobe products. Without prior knowledge, it is almost certain that one will require an additional engagement with Adobe Consulting Services to maximize the value out of Platform. Once the integration is complete, users would do best to attend the many webinars and training courses provided by Adobe to keep up-to-date with the offering and features within Adobe Real-Time Customer Data Platform.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

For B2B and B2C clients both, Adobe Real-Time Customer Data Platform allows for a full organizational picture of the data coming from both a digital ecosystem as well as offline data.

There are a wide range of connectors both into and out of Adobe Real-Time Customer Data Platform that are able to accomplish most common use cases for marketers, and many more are added each year.

Adobe rolls out "Playbooks" to address these use cases and in many ways provides a solid template or foundation for business users to work from, before contacting their technical counterparts for actual development.

If not investing in Adobe's WebSDK and MobileSDK, Adobe Real-Time Customer Data Platform becomes less useful as ECID can be considered foundational in its ability to perform ID stitching and identity mapping. If you aren't on these tools already or they are not roadmapped, Adobe Real-Time Customer Data Platform becomes harder to justify.

Adobe Real-Time CDP Feature Ratings

Customer Data Management
8.0
Account Scoring
7
Customer Data Governance
8
Data Connectors
9
Data Enhancement
8
Data Ingestion
8
Data Storage
7
Data Visibility
7
Event Data
9
Identity Resolution
9
Audience Segmentation & Targeting
9.3
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Website personalization
8
Tag Management
8.5
Tag library
8
Ease of writing custom tags
8
Rules-driven tag execution
8
Tag performance monitoring
9
Page load times
10
Mobile app tagging
8

Using Adobe Real-Time Customer Data Platform

Adobe Real-Time Customer Data Platform quickly becomes a must-have once you are through the "build it" phase. Direct integration with a wide variety of disparate systems makes it a difficult proposition to remove once users are trained in its various systems and fully bought into the strategy behind its use.

Support for a wide range of teams is helpful in adoption and continued use of Adobe Real-Time Customer Data Platform - everyone in data engineering, martech, frontend marketing can find a use case to pursue.

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