Acquia Digital Experience Platform vs. Squiz Digital Experience Platform

If you are looking for a tool that can help you uncover customer segments and then market to said customers and report on the outcome of the campaign in a single tool, the CDP can do all of that. The reporting capabilities help you to answer questions in a very fast manner. No relying on IT to create queries, etc. All the data is in the marketers hands.

Incentivized

Working with a large amount of web content where there is a need to focus on related content.

• Acquia keeps the site up and available. I don't think we've had a second of downtime caused by Acquia.
• Their administration UI makes it pretty easy to manage the websites at a high level. Check stats, change key configuration values, backup code and databases, manage SSL, create support tickets and manage development teams (users).
• Their support team can do performance reviews of your website and give you tips for improving performance.

Incentivized

• Speed and efficiency
• Roles and content control
• Related content

• the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
• it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
• because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.

Incentivized

• User Interface was good but heavy, with Java powering the backbone I recall finding this somewhat troublesome at the time.

We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.

Incentivized

I don't work with Squiz any more so it's difficult to say, that said, the site is still running on the same CMS so obviously it's still considered a great platform

It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced

Incentivized

Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch

Incentivized

It was implemented when I got there. I don't know how it was prior.

Incentivized

Acquia Personalization integrates well with Drupal CMS and is more straightforward to implement than Salesforce Marketing Cloud Interaction Studio (Personalization). WordPress as a CMS hosted on WP Engine is useful, but much more limited than Drupal CMS hosted on Acquia WordPress VIP was less robust than Salesforce Marketing Cloud and Acquia.

Incentivized

Easier to work with

The customization options available in Site Studio are extensive and user-friendly, which makes it easy for business users to make layout and content changes without requiring the help of developers. For instance, users can modify the website's layout, color scheme, and typography using a drag-and-drop interface. They can also add or remove components, such as images, videos, and forms, with ease. The ability to make these changes without relying on developers means that businesses can make updates to their websites quickly and efficiently. This can be particularly useful for businesses that need to respond rapidly to changing market conditions or customer demands. By using Site Studio, businesses can ensure that their websites remain up-to-date and relevant, which can help to attract and retain customers over time.

Incentivized

• When our site first launched, we had some negative experiences with throughput on our site. Eventually, this was resolved, but it took a lot of work with Acquia engineers.
• Acquia Digital Experience Platform has helped us with a few situations where our in-house tech expertise needed the advice to solve a problem, even though this wasn't really within the purview of their support contract with us.

Incentivized

• Having a single powerful CMS platform that would integrate a number of organisations that had recently merged - Squiz was a big part of bringing our web architecture together gracefully.
• Increased employee efficiency