Acquia CDP
July 03, 2023

Acquia CDP

Brian Murphy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Marketing Cloud

Modules Used

  • Customer Data Platform

Overall Satisfaction with Acquia Digital Experience Platform

We use the CDP to drive campaign selection and segmentation, and then for the closed loop analysis to understand the performance of our marketing tactics. We also use the CDP for customer, transaction, and product analysis.

Pros

  • Targeting of customers
  • Quick analysis of customer transaction behavior
  • Aggregation of customer metrics for dashboard reporting

Cons

  • Campaign segmentation. Limited attributes are available for segmentation. All the attributes for targeting should also be included in segmentation
  • Ability to replicate dashboards
  • Ability to report on events that are tracked in metrics
  • Reduced mailing costs by half on new customers by using ML models to determine who is the most likely to repurchase
  • Shifted spend in digital channels by understanding the LTV of customer for both online and offline sales to drive the most profitable customers
While purchased as a marketing tool, other analysis across the organization in departments such as real estate, merchandising and supply chain are able to gain insights not possible in their BI tools. This in addition to the customer behavior that marketing was able to share.
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.

Do you think Acquia Digital Experience Platform delivers good value for the price?

Yes

Are you happy with Acquia Digital Experience Platform's feature set?

Yes

Did Acquia Digital Experience Platform live up to sales and marketing promises?

Yes

Did implementation of Acquia Digital Experience Platform go as expected?

Yes

Would you buy Acquia Digital Experience Platform again?

Yes

If you are looking for a tool that can help you uncover customer segments and then market to said customers and report on the outcome of the campaign in a single tool, the CDP can do all of that. The reporting capabilities help you to answer questions in a very fast manner. No relying on IT to create queries, etc. All the data is in the marketers hands.

Acquia Digital Experience Platform Feature Ratings

Digital Experience Platform ()
Not Rated
Not Rated
WYSIWYG editor
Not Rated
Code quality / cleanliness
Not Rated
Admin section
Not Rated
Page templates
Not Rated
Library of website themes
Not Rated
Mobile optimization / responsive design
Not Rated
Publishing workflow
Not Rated
Form generator
Not Rated
Not Rated
Content taxonomy
Not Rated
SEO support
Not Rated
Bulk management
Not Rated
Availability / breadth of extensions
Not Rated
Community / comment management
Not Rated
Customer experience management ()
Not Rated
Results and Analysis ()
Not Rated
7.0
API
7
Internationalization / multi-language
Not Rated
9.0
Role-based user permissions
9

Comments

More Reviews of Acquia Digital Experience Platform

  1. Home
  2. Digital Experience Platforms (DXP)
  3. Acquia Digital Experience Platform Reviews
  4. User Review of Acquia Digital Experience Platform