Action Network vs. Salsa Labs (discontinued)

Salsa Engage provides a robust interface to Salesforce--our primary CRM--allowing non-intervention synchronization to categorize supporters into groups for email communication. As we are only six months into our implementation, we have not found areas where it's not appropriate to use beyond nit-picky synchronization delays and smart group updates.

Incentivized

• User-Friendly. As a user, it is an intuitive product. When you are working, it is easy to navigate.
• Fundraising Pages: Salsa Engage allows you to easily and quickly make fundraising pages that can be pushed out to your community of donors.
• CRM: Easy to manage the constituents. When someone signs up for our fundraising pages, the software captures the demographics and either matches up to the existing donor or creates a new constituent.
• Salsa CRM listens to their customers and works well with the user base. Most ideas are listened to and can see that requests are pushed out in updates.

Incentivized

• When we started with Salsa, not every option was available online, some were desktop specific. As it has been some time since I worked with Salsa these have probably been resolved.
• The ability to communicate between Salsa CRM and other Salsa software options. Sometimes the crossover was not as efficient as was needed.
• Tagging and setting up rules for particular donors was somewhat confusing - meaning, therefore, that the amount of training needed to implement the software was somewhat intensive.

Incentivized

It suits all of our needs.

Incentivized

You do not have to be a tech-savvy person to be able to use the CRM. Reporting is easy to do.

Incentivized

Support response has been swift and knowledgable, though not always the answer I've wanted. One huge design flaw is if I add a new Salesforce field to sync, Salsa Engage will not sync it unless it has changed since the last sync, requiring me to fake an update for an entire database or re-sync the whole enchilada. Better to recognize it's a new Salesforce field and perform the sync en masse.

Incentivized

Salsa Engage is one of the easier products to set up and use, but with that comes limitations. If you want something simple, this works, but if you have more complex needs, then you'd be better off investing in another system that requires more set up work, but provides more customization and robust reporting opportunities.

Incentivized

• Email automation has been really positive. It has helped us properly thank donors and has helped us engage other supporters. I'm the only full time employee but this tool makes it seem like there is a small team of people sending out emails.
• Before we just used G-suite to manage our supporters. Salsa CRM is more powerful but we have lost simplicity, so average or casual volunteers/supporters can't just create an email or collect volunteer information as easily.

Incentivized